042 – Wild Turkey is a Bourbon Staple with Matt Gandolfo, Brand Ambassador

Matt Gandolfo, Brand Ambassador for Wild Turkey, talks history of the brand, non-GMO grains, each of the expressions and the new “Decades” release set for May 2016.

Show Notes:

  • We kick off the show talking about one of our past guests, Marianne Barnes, and the new name for the Old Taylor Distillery.
  • Tell us about your first encounter with bourbon
  • Tell us about your role and what it consists of
  • Why is Wild Turkey 101 and not 100?
  • How did it grow to a business from 101?
  • What did the name Austin Nichols mean to Wild Turkey?
  • So why remove the name Austin Nichols from the brand?
  • What are some of things during the process makes Wild Turkey unique compared to other brands?
  • What does Non-GMO products give you in regards to quality?
  • What’s it like hanging around Jimmy Russell?
  • Talk about the individual expressions and the differences between each.
  • Talk about the new release called “Decades” that will be coming in May 2016
  • Is there something that holds true to the quote “Older turkey is better turkey”?
  • If you have to have one Wild Turkey product on the shelf as a staple, which do you choose?

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