On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Ben Holiday is making some serious waves and it’s really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There’s a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
• 05:49-The Rise of Non-Kentucky Bourbon
• 11:56-Kyle Merkline’s Journey to Distilling
• 17:56-The History of Ben Holiday Distillery
• 24:06-Prohibition and Its Impact on Distilling
• 29:47-The Distillation Process and Techniques
• 36:09-The Importance of Aging and Waiting
• 42:13-Marketing Strategies and Brand Growth
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection

Show Notes:

• Chicken Cock Whiskey joins the KDA
• Buffalo Trace Distiller for a Day Contest
• Brendan Cook is Wyoming Whiskey’s new Master Blender
• True Story Bourbon and Rye
• Town Branch Overproof
• 2XO The Sneakerhead Blend
• Penelope Bourbon Estate Collection
• @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon
• Support this podcast on Patreon

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you’ve heard us talk about barrels that aren’t owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don’t belong to brands but are done as investments for anybody willing to take the risk. It’s really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Barrel Investment
• 07:12-The Role of Whiskey Enthusiasts in Brand Success
• 12:53-The Evolution of Barrel Brokering and Investment
• 21:24-Understanding the Risks and Returns of Barrel Investments
• 30:32-Market Trends and the Future of Bourbon
• 40:15-Investor Profiles and Distillery Partnerships
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker’s Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.

Show Notes:

• Heaven Hill opens the Five Brothers Bar & Kitchen
• Flaviar has acquired competitor Speakeasy Company
• Premiership Rugby has signed a new partnership with Buffalo Trace
• Tom Beckbe announces a collaboration with Pappy & Company
• Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024
• Southern Star NFL 30th season with a Special Barrel Release
• Dierks Bentley ROW 94
• Lux Row Small Batch PX Sherry Cask Finish
• Ole Smoky Distillery is teaming up with Jason Kelce
• Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies
• Milam & Greene Whiskey Unabridged Volume 3
• Jack Daniel’s Single Barrel Special Release Coy Hill Barrelhouse 8
• Hidden Barn Organic Wheated Bourbon Whiskey
• Wolves American Single Malt
• Cedar Brook Wheated Bourbon
• Silverbelly Whiskey limited single barrel
• Hard Truth Distilling Co. announced the release of four limited reserve whiskeys
• Filmland Spirits QUADRAFORCE
• Maker’s Mark Cellar Aged 2024
• Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon
• @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn
• Support this podcast on Patreon

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon.

Show Notes:

• 00:00-Celebrating Milestones in Bourbon Podcasting
• 01:02-The State of Bourbon Festivals and Industry Health
• 04:56-Reflections on Regrets in Bourbon and Career Choices
• 09:59-The Excitement of Bourbon Community Roundtable
• 19:57-The Role of Festivals in Bourbon Culture
• 30:06-Consumer Engagement and the Future of Bourbon Festivals
• 39:45-The Health of the Bourbon Category and Market Trends
• Support this podcast on Patreon

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On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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One thing I love about what we do in this show is that we continue to explore new and interesting angles of the bourbon world. And one that always gets overlooked is the role of public relations. All major corporations have contracts with PR firms where it’s their responsibility to get eyeballs on every new release, get butts in seats at events, and make some kind of commotion about their whiskey. To explore this topic, I’ve invited Dave Karrakur on the show. He’s an industry veteran who has done PR his entire career at places like Sega and Campari but has now ventured off on his own with Raptor Communications. We talk about the stress that PR feels when it comes time to put out a new release, how to get it in front of the right audience and get words in articles like Forbes, and how do you response to a client when something just completely flops.

Show Notes:

• 00:00-Introduction and the Role of PR in the Bourbon Industry
• 06:28-Exploring a New Angle: Public Relations in the Bourbon World
• 10:26-Guest’s Background in PR and the Drinks Business
• 18:55-The Need for PR and Creating a Compelling Narrative
• 25:25-Navigating the Changing Media Landscape
• 31:39-Rising Above the Clutter: Detail and Engagement
• 32:35-Building Whiskey Brands through PR
• 34:02-Measuring the Impact of PR
• 35:00-The Value of Third-Party Endorsements
• 37:16-Building Relationships with Journalists and Influencers
• 39:32-Navigating Social Media Platforms for Whiskey Marketing
• 44:11-Distribution Challenges and On-Shelf Presence
• 46:04-Strategies for Sending Samples to Reviewers
• 48:55-Maintaining a Cadence of PR Activities
• 50:17-Dealing with Negative Reviews
• 55:03-The Complex and Stressful Nature of Whiskey PR
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses 2024 Limited Edition Small Batch Bourbon. This 12-20 year old bourbon is 108.2 proof and $225 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for September 6th 2024. The Kentucky Castle will transform into a new $92.5 million distillery, Bardstown Bourbon Co. has two new releases, and the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’

Show Notes:

• 5th Annual Whisk(e)y Festival “Premier Drams” at Jack Rose
• The Kentucky Castle will transform into a new $92.5 million distillery
• Bardstown Bourbon Co. has two new releases
• Proof and Wood BlameCanada
• Truth Straight Rye Whiskey from Hard Truth
• Booker’s Bourbon ‘The Reserves’.
• @jackroseindc @bardstownbourbonco @hardtruthspirits @proofandwood @beamgeneration8
• Support this podcast on Patreon

I’ve been around bourbon as a more than a light bystander for more than a decade. We talk on the show all the time about how we got to know bourbon at a good time but today we get our reality check. I put a message out on a local facebook group in Louisville asking for anyone who has gotten into bourbon in less than a year to send me a message about coming on the show to give us their perspective because I want to know what goes through the mind of today’s new bourbon drinker. Brian Sekelsky and Justin Kingery are two new bourbon enthusiasts and we dive into the factors that have influenced their buying habits. We touch on the variety of bourbons available today, including finishes, and the their openness to trying new things instead of chasing what’s popular.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about
• Woodford Double Oak and Blanton’s are mentioned as gateway bourbons
• Cocktails played a role in their bourbon journey, with the Old Fashioned being a favorite.
• Finding rare bottles and sharing their bourbon experiences with others brings excitement and enjoyment.
• Personal taste and experimentation are key in the bourbon journey. Intrigue, emotion, and consistency are key factors in the speaker’s bourbon collection.
• We value the experience and emotional connection with bourbon.
• Social media, YouTube channels, and Facebook groups play a role in shaping the intrigue.
• We’re skeptical about opening expensive bottles and considers price when making purchasing decisions.
• Label recognition and bottle design influence the speaker’s purchasing decisions.
• The variety of bourbons available today, including finishes, offers new and interesting experiences.
• We touch on the importance of truth in advertising in the bourbon industry.
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Dancing Goat Distillery Release 005: Tommy’s Malted Bangdog Blended Bourbon. This 8 year old whiskey is 109.8 proof and $60 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for August 30th 2024. Whiskey Thief is opening a new spot in NuLu, Alaska Senate Bill 9 goes into effect which allows direct to consumer shipping, Heaven Hill Distillery announced today the release of the 18th edition of the Parker’s Heritage Collection.

Show Notes:

• Mash Maker’s Experience at Casey Jones Distillery
• Whiskey Thief Plans Location in NuLu
• LF Heritage Distillery Co joins KDA
• Alaska Allows DTC Shipping for Spirits
• Barrel Global partner with Still Austin Whiskey Co
• Pursuit United Double Oaked Rye
• Derek Trucks Ass Pocket Whiskey
• Cream of Kentucky Two New Releases
• Little Book The Infinite Edition 1
• 18th edition of the Parker’s Heritage Collection
• @caseyjonesdistillery @whiskeythiefdistilling @stillatx @pursuitspirits @beamgeneration8
• Support this podcast on Patreon