On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey Batch #10. This non-age stated whiskey is 120.6 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for October 18th 2024. The Whiskey Wash relaunches as a price comparison site, Woodford Reserve releases the fall 2024 Master’s Collection release – Madeira Cask Finish, and Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate.

Show Notes:

• The Whiskey Wash relaunches as a price comparison site
• Log Still Distillery and Against the Grain Brewery return Beetlejuice pop-up
• Iron City Distilling brand new 3 Chamber Still
• Milam & Greene Whiskey Barn Owl Single Barrel Bourbon
• Safai Kentucky Straight Bourbon
• Brewzle launched Oak Bowery Bourbon
• Woodford Reserve Madeira Cask Finish
• Keeneland Race Course and Maker’s Mark unveiled Greats of the Gate
• Support this podcast on Patreon

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can’t just splash and dash if they want a long standing product.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys
• 12:15-The Rise of Celebrity Whiskeys
• 21:44-Challenges and Opportunities in Celebrity Whiskey Brands
• 28:24-Crafting Celebrity Spirits: The Business Models
• 31:18-Pricing Strategies: Balancing Quality and Accessibility
• 35:16-The Importance of Authenticity in Celebrity Brands
• 39:23-Challenges in the Celebrity Spirits Market
• 42:44-Consumer Perception: The Connection Between Celebrity and Product
• 46:37-Building a Portfolio: Beyond One Product
• 50:33-The Future of Celebrity Brands in Bourbon
• Support this podcast on Patreon

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On this Whiskey Quickie by Bourbon Pursuit, we review Bomberger’s Declaration Bourbon (2024). This non-age stated whiskey is 108 proof and $120 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for October 11th 2024. Bardstown Bourbon Co finished their latest expansion, Barrell Craft Spirits releases a 20-Year Toasted Single Barrel Bourbon, and the return of King of Knetucky for 2024.

Show Notes:

• Alcohol in Space at Whiskey Thief
• Bardstown Boutbon Co finished their latest expansion
• Pappy Palooza Pass or Play by Give270
• Elijah Craig Bourbon Old Fashioned Week
• Penelope Bourbon Founders Reserve List
• Mint Julep Experiences launched Ireland Whiskey Tours
• Vendome Copper & Brass Works has opened a new manufacturing facility
• Castle & Key Distillery Cask Strength Wheated Bourbon
• Old Potrero’s new California Cellar Series
• Town Branch Imperium MMXXIV
• High West Midwinter Night’s Dram Act 12
• Barrell Craft Spirits 20-Year Toasted Single Barrel Bourbon
• Chattanooga Whiskey Bottled in Bond Vintage Series: Fall 2020
• Booker’s Batch 2024 03 Master Distillers Batch
• Brother’s Bond 7-Year Old Bottled In Bond
• Bardstown Bourbon with Blackberry Farm Brewery
• Westward Whiskey Milestone Edition No. 2
• King of Kentucky 2024
• Old Overholt Extra Aged Cask Strength 11YR
• Hard Truth Distilling Co French Oak Harvest Rye
• Russell’s Reserve Single Rickhouse 2024 Camp Nelson B
• @whiskeythiefdistilling @bardstownbourbonco @give270 @elijahcraig @penelopebourbon @castleandkey @barrellbourbon @brothersbond @hardtruthdistilling @russellsreserve
• Support this podcast on Patreon

The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.

Show Notes:

• 00:00-The Evolution of Premium Whiskey
• 05:54-Defining Premium: Price, Age, and Quality
• 11:59-Market Dynamics: The Role of Distillers and Brands
• 17:45-Consumer Perception: What Makes Whiskey Premium?
• 24:05-The Impact of Packaging and Marketing on Premium Status
• 30:08-Future Trends in the Premium Whiskey Market
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Outryder (2024). This non-age stated whiskey is 100 proof and $85 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Ben Holiday is making some serious waves and it’s really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There’s a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
• 05:49-The Rise of Non-Kentucky Bourbon
• 11:56-Kyle Merkline’s Journey to Distilling
• 17:56-The History of Ben Holiday Distillery
• 24:06-Prohibition and Its Impact on Distilling
• 29:47-The Distillation Process and Techniques
• 36:09-The Importance of Aging and Waiting
• 42:13-Marketing Strategies and Brand Growth
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rebel 10 Year Old Single Barrel Bourbon. This 10 year old bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for September 27th 2024. Wyoming Whiskey has a new Master Blender, 2XO Releases the Sneakerhead Blend and Penelope Bourbon introduces its new Estate Collection

Show Notes:

• Chicken Cock Whiskey joins the KDA
• Buffalo Trace Distiller for a Day Contest
• Brendan Cook is Wyoming Whiskey’s new Master Blender
• True Story Bourbon and Rye
• Town Branch Overproof
• 2XO The Sneakerhead Blend
• Penelope Bourbon Estate Collection
• @wyomingwhiskey @buffalotracedistillery @chickencockwhiskey @2xowhiskey @truestorywhiskey @penelopebourbon
• Support this podcast on Patreon

As a listener of Bourbon Pursuit, you already know more than the average bourbon consumer that walks the aisles. We get into tons of different discussions that surround the whiskey industry and you’ve heard us talk about barrels that aren’t owned by distilleries but sit on the books of brokers or middle-men. With the explosion of bourbon over the past few years, the cost to acquire those barrels from brokers has sky rocketed, and whenever there is an opportunity to make money, more people get into the game. Today, there are millions of barrels aging in warehouses that don’t belong to brands but are done as investments for anybody willing to take the risk. It’s really no different than the stock market and for that reason we have Jeremy Kasler and Sara Havens from Cask X join the show. We talk about the business model and how anyone with the some spare money can put their dollars into barrels of whiskey as an alternative investment. We go through the legal ramifications and the unrealized benefits of being a CaskX customer. We also talk about the current market where we are seeing a decline in prices and if that means all good things come to an end or if the market is still strong and is a good place to think about future investments.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Barrel Investment
• 07:12-The Role of Whiskey Enthusiasts in Brand Success
• 12:53-The Evolution of Barrel Brokering and Investment
• 21:24-Understanding the Risks and Returns of Barrel Investments
• 30:32-Market Trends and the Future of Bourbon
• 40:15-Investor Profiles and Distillery Partnerships
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review 15 STARS Three Kings Whiskey. This 11 year old whiskey is 107 proof and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for September 20th 2024. Flaviar has acquired competitor Speakeasy Company, Maker’s Mark Releases its 2024 Cellar Aged and Wild Turkey master distiller Jimmy Russell celebrated his 70th anniversary with the company.

Show Notes:

• Heaven Hill opens the Five Brothers Bar & Kitchen
• Flaviar has acquired competitor Speakeasy Company
• Premiership Rugby has signed a new partnership with Buffalo Trace
• Tom Beckbe announces a collaboration with Pappy & Company
• Brewzle Whiskey Festival in Opelika, taking place on October 12, 2024
• Southern Star NFL 30th season with a Special Barrel Release
• Dierks Bentley ROW 94
• Lux Row Small Batch PX Sherry Cask Finish
• Ole Smoky Distillery is teaming up with Jason Kelce
• Wyoming Whiskey National Parks No. 4 and Old Faithful Straight Bourbon Whiskies
• Milam & Greene Whiskey Unabridged Volume 3
• Jack Daniel’s Single Barrel Special Release Coy Hill Barrelhouse 8
• Hidden Barn Organic Wheated Bourbon Whiskey
• Wolves American Single Malt
• Cedar Brook Wheated Bourbon
• Silverbelly Whiskey limited single barrel
• Hard Truth Distilling Co. announced the release of four limited reserve whiskeys
• Filmland Spirits QUADRAFORCE
• Maker’s Mark Cellar Aged 2024
• Jimmy Russell’s 70th Anniversary 8 Year Old Bourbon
• @heavenhilldistillery @buffalotracebourbon @tombeckbe @pappyandco @brewzle @dierksbentley @olesmokey @luxrow @milamandgreenewhiskey @makersmark @wildturkey @hidden_barn
• Support this podcast on Patreon

On this Bourbon Community Roundtable, we discuss the latest that happened at Kentucky Bourbon Festival and how this could resurge and fuel the growth of bourbon.

Show Notes:

• 00:00-Celebrating Milestones in Bourbon Podcasting
• 01:02-The State of Bourbon Festivals and Industry Health
• 04:56-Reflections on Regrets in Bourbon and Career Choices
• 09:59-The Excitement of Bourbon Community Roundtable
• 19:57-The Role of Festivals in Bourbon Culture
• 30:06-Consumer Engagement and the Future of Bourbon Festivals
• 39:45-The Health of the Bourbon Category and Market Trends
• Support this podcast on Patreon

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On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville 8 Year Bourbon Bourbon. This 8 year old bourbon is 100 proof and $140 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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