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461 – A Famous Name In Bourbon Takes on Rum with Turner Wathen of Rolling Fork



We’ve had the very cool opportunity to have lots of famous names on this show, and today we get to hear the story of another brand that has been in bourbon for a very long time. In fact, in this episode you get a chance to hear from someone who’s family once owned the Old Grandad label. Turner Wathen has a deep family lineage rooted in bourbon, and that originally piqued my interest because I used to own a bottle of Wathen’s bourbon. Turner dives deep into his family history and how when he wanted to get into the whiskey business, he couldn’t even use his family name. Turner shares his wild decision in 2014 by analyzing the whiskey market and feeling there is too much saturation so he dove into rum. But not just any rum, but he set himself on a mission to become the upmost recognizable independent bottler of amazing, high age stated rum, that is now Rolling Fork Spirits

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about NDPs and bottled in bond.
  • Can you give a background into how you found out your name was famous in bourbon?
  • At what point did you decide to revive the family legacy?
  • Are you still balancing your day job with all this?
  • When did you decide that bourbon was crowded and looked at other spirits?
  • Why is sorghum a bad grain to use?
  • How important is it to find rum with no additives and why is that important?
  • Was Fortuitous Union a mistake or the on purpose?
  • Why was there a legal battle for Fortuitous Union?
  • How much of an educational hurdle did you have to overcome?
  • When did you switch from the Fortuitous Union brand back to a rum focus?
  • Any reason why you haven’t worked with any American rum producers?
  • What is going on with all the rum taxes?
  • Are we looking at the rare days of rum that would be equivalent to Van Winkle or early Jeffersons?
  • Support this podcast on Patreon

Whiskey Quickie: JT Meleck Distillers Louisiana Rice Whiskey Review



On this Whiskey Quickie by Bourbon Pursuit, we review JT Meleck Distillers Louisiana Rice Whiskey. This 4 year old whiskey is 96 proof and $45 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th



It’s This Week in Bourbon for May 4th 2024. Beam Suntory is now Suntory Global Spirits, Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball, and Whiskeyland Season 1 premiers on May 14th.

Show Notes:

  • Beam Suntory is now Suntory Global Spirits
  • Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball
  • Bulleit launches Don’t Trash Glass
  • Elijah Craig’s Official Bourbon Cocktail of the 2024 PGA Championship at Valhalla, The Elijah Craig Mulligan
  • Whiskeyland Season 1 premiers on May 14th
  • @suntoryglobalspirits @bluenotebourbon @majorleaguepb @bulleit @elijahcraig @pgatour @whiskeylandtv
  • Support this podcast on Patreon

460 – What’s the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93



It’s Bourbon Community Roundtable #93 and this time we’re talking about vintage labels. We’ve seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.
  • What value is there in reviving old labels?
  • NDPs or small craft producers taking something from a family lineage
  • NDP or craft just to have a story
  • azerac doing the Pre-Pro bottle labels
  • Big names like Beam now doing 16yr OGD
  • Support this podcast on Patreon

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Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review



On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye



It’s This Week in Bourbon for April 26th 2024. Master Distiller Alex Castle will be leaving Old Dominick, the bourbon spirits market size to rise up to US$12 billion by 2030, The WoodWork Collective and David Jennings announce Raconteur Rye.

Show Notes:

  • Master Distiller Alex Castle will be leaving Old Dominick
  • Give 270 has a new giveaway
  • Three Chord Bourbon x Allman Brothers Band
  • Shelter Distilling expands to Montrose, Colorado
  • ourbon Spirits Market Size to Rise up to US$12 Billion by 2030
  • A ransomware attack on a Swedish logistics company
  • London Marathon runner tasted a different glass of wine each mile of the race.
  • Garrison Brothers Lady Bird
  • J. Mattingly 1845 Distillery Combat Infantry Badge (CIB) Bourbon
  • Bulleit 12-Year-Old Rye Whiskey
  • Derby City Gaming and Hotel “Thoroughbred Collection”
  • New Riff Silver Grove Bourbon and Silver Grove Rye
  • Basil Hayden Subtle Smoke
  • LuxRow Blood Oath Pact 10
  • Chattanooga Whiskey Founder’s 12th Anniversary Blend
  • Two Souls Spirits Spring 2024 release
  • The WoodWork Collective and David Jennings Raconteur Rye
  • @olddominick @give270 @threechordbourbon @shelterdistilling @garrisonbros @jmattingly1845 @bulleit @newriff @basilhayden @luxrowdistillers @chattwhiskey @rarebird101
  • Support this podcast on Patreon

459 – Are You A Whiskey Company or a Marketing Company?



This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn’t when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There’s probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here’s the thing, there’s no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that’s in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about Maker’s Mark and their role in bourbon resurgence.
  • Where do you spend your first initial investment?
  • Does the liquid even matter?
  • Does having special distillation, heirloom grains, or anything else really matter?
  • Can a big distiller be considered a marketing company?
  • When a big distiller creates the same label with different colors and proofs, is that about the whiskey?
  • How do you transition from being a marketing company to a whiskey company?
  • Does it matter if you’re getting it from one source like everyone else?
  • Do you need to cater to the neophytes or the mass consumer market?
  • If Fred Minnick starts a brand would you put your money in marketing or the whiskey?
  • Can you be a whiskey company if you are using MGP?
  • Is a lack of marketing considered marketing?
  • Support this podcast on Patreon

Whiskey Quickie: High N’ Wicked Kentucky Straight Rye Whiskey Review



On this Whiskey Quickie by Bourbon Pursuit, we review High N’ Wicked Kentucky Straight Rye Whiskey. This 5 year old whiskey is 98.2 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate



It’s This Week in Bourbon for April 19th 2024. Maker’s Mark, Ed Lee, and Messermeister come out with a knife collaboration, Bourbon Women announces the 2024 SIP Scholarship Program, and Keeneland Race Course and Maker’s Mark launch Greats of the Gate.

Show Notes:

  • Woodford Reserve Distillery has unfairly influenced a 2022 unionization vote
  • Maker’s Mark, Ed Lee, and Messermeister come out with a knife collaboration
  • Bargo 459 joins The Kentucky Distillers’ Association
  • Bourbon Women is pleased to announce the 2024 SIP Scholarship Program
  • Hard Truth Distilling Co. to break ground on its third rackhouse
  • Old Line Spirits 51 Rye Whiskey
  • Keeneland Race Course and Maker’s Mark launch Greats of the Gate
  • @woodfordreserve @makersmark @chefedwardlee @messer_meister @bourbonwomen @hardtruthspirits @oldlinespirits @keeneland
  • Support this podcast on Patreon

458 – Are Sneakerheads Years Ahead of Bourbon Hunters? with Matt Kusek



Whenever you get into a hobby that involved enthusiasts and collecting, there are trends that begin to appear. Allocations, raffles, lotteries, fakes, these are things that become common. One of those hobbies that has quite a few parallels is sneakers. Matt Kusek is a certified whiskey enthusiasts as a write for Malt Review but he’s also the host of the Swoosh Life podcast that focuses on sneaker heads. He joins the show to give us an insight into how the shoe game and bourbon have so many similarities that, in Matt’s words, sneakers are 20 years ahead of bourbon. We dive into the types of collectors, brands, sales, allocation, and so much more. If sneakers are really 20 years ahead of bourbon, who knows what the next few years has in store for us.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about Buffalo Trace expansion.
  • What’s the similarity between Jordan’s and bourbon releases?
  • Are there raffles, lotteries, or hunts for sneakers?
  • Who is the distributor and how do they own the retail store?
  • If Nike is number one, who would they be compared to and who’s the next biggest?
  • Mom and pop stores vs chains and how are they getting pushed out of the market?
  • What about saving and storing vs wearing or drinking?
  • Is it Jordan and then everyone else?
  • What is the Heaven Hill or Weller of sneakers?
  • Are there people that only collect one type of shoe?
  • Bourbon hits all walks of life or does the sneaker enthusiasts hit all walks of life?
  • Are there sneakers that don’t need marketing?
  • Do you look differently at people who are rookies and buy stuff just because they want every color?
  • Are there any value brands that hold up over time?
  • Are there some LTOs that flop?
  • Are replicas or fakes a big problem?
  • Has the market gone down because everything became a limited edition?
  • Was Blue Run able to sneakerize the industry in your opinion?
  • @mattkusek
  • Support this podcast on Patreon

Whiskey Quickie: Jack Daniel’s 12 Year Batch 2 Tennessee Whiskey Review



On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s 12 Year Batch 2 Tennessee Whiskey. This 12 year old whiskey is 107 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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TWiB: Derby Season With Lots of Events, Jeff Hopmayer Joins The Board for Staghorn, 18 Brand New Whiskey Releases!



It’s This Week in Bourbon for April 12th 2024. Derby season is abuzz in Louisville with lots of events, Jeff Hopmayer joins the board for Staghorn, and 18 new whiskey releases.

Show Notes:

  • A21 Wine & Spirits has agreed to purchase the Noble Oak American Whiskey brand from Edrington
  • Slow Pass Bourbon Co. LLC is considering opening a $70 million distillery in Springfield, Ky
  • Three limited-time Derby experiences for booking on Buzzard’s Roost
  • The Woodford Reserve $1,000 and $5,000 Mint Julep cups charity program
  • Staghorn has appointed Brindiamo Group founder Jeff Hopmayer to serve on the advisory board
  • Chef Edward Lee recently released a cookbook called Bourbon Land
  • Michter’s 10 Year Kentucky Straight Bourbon
  • 2XO The Kiawah Blend
  • High n’ Wicked cask strength rye and bourbon
  • High West Bourye
  • Jim Gaffigan launches Fathertime Bourbon
  • Ezra Brooks 99 Port Wine Cask Finish
  • Ole Smoky Tennessee Straight Bourbon Whiskey
  • Booker’s Springfield Batch
  • BHAKTA 2014 Bourbon
  • A. Overholt
  • Chicken Cock Double Oak Single Barrel
  • BLACKENED Whiskey 2024 edition of Rye the Lighting
  • Savage & Cooke Distillery Howling Mob Bourbon Whiskey and Bloody Butcher Bourbon Whiskey
  • Still Austin Ruby Red Port Barrel Finished Straight Rye Whiskey
  • Old Fitzgerald Bottled-in-Bond 25th Anniversary Edition
  • Orphan Barrel Indigo’s Hour Straight Bourbon Whiskey
  • Milam & Greene Whiskey 2024 Wildlife Collection: Mockingbird Single Barrel Bourbon
  • @nobleoak @buzzardsroostwhiskey @woodfordreserve @brindiamogroup @chefedwardlee @michterswhiskey @2xowhiskey @dixon_dedman @highnwicked @drinkhighwest @jimgaffigan @fathertimebourbon @ezrabrooksbourbon @olesmokey @bhaktaspirits @chickencockwhiskey @blackenedamericanwhiskey @savageandcooke @stillatx @heavenhilldistillery @milamandgreenewhiskey
  • Support this podcast on Patreon

457 – The Epic Hunt for Dusty Booze with Aaron Goldfarb



You hear us talk about dusty bourbon on the show too often. We keep beating that dead horse because it’s a chance to drink history and have a completely different whiskey than what’s in the bottle today. Vintage spirits are on the rise and have gone from an underground enthusiast crowd into the mainstream. Aaron Goldfarb is a distinguished author and he joins the show to talk about his new book titled Dusty Booze. This books has a storyline with finding a dusty goldmine but goes into the story of decanters, minis, and the hunt for rare bottles. It’s now available on Amazon and lots of different outlets.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about bourbon with malted barely with the highest secondary grain.
  • What made you want to write a book on vintage whiskey?
  • What were some of those iconic decanters that were made?
  • What was the story you saw form out of the glut era?
  • Did you ever talk to store owners and ask why they would sit on inventory for this long?
  • Why did decanters become so popular or unpopular?
  • What makes a dusty spirit different from today’s current releases?
  • Did anyone come up with a better term other than dusty funk?
  • Why was there a bigger market for minis back in the day?
  • Talk about the storyline and how Kevin came across this goldmine and any legal implications.
  • How many bar owners did you talk to about running a business on vintage spirits?
  • What do you think has to be considered vintage?
  • Was there any information in the book that teaches you how to date code vintage whiskey?
  • Is there a chance that any store is left with any dusty bottles?
  • Do you need dusty cocktail ingredients?
  • @aarongoldfarb
  • Support this podcast on Patreon

Whiskey Quickie: Heaven Hill Heritage Collection 18 Year Bourbon Review



On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill Heritage Collection 18 Year. This 18 year old bourbon is 120 proof and $300 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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456 – Will Non Distilling Producers Survive 2024? And A Message From Barrell Bourbon on Bourbon Community Roundtable #92



The past few weeks there have been lots of speculation about non distilling producers, or known as NDPs, being able to survive. The market has shifted and there are images of sourced brands that have prices slashed on shelves along with others having their facilities up for sale. This makes us wonder what is in store for the remainder of the year. We talk about what makes NDPs special and how every big distillery was also a NDP at one point as well. There’s also a message coming directly from Barrell Bourbon about their current listings.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about hot sauce and bourbon.
  • What will happen to NDPs in 2024?
  • Support this podcast on Patreon

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