031 – The History and Psyche of Bourbon with Reid Mitenbuler, Author of Bourbon Empire

Reid Mitenbuler (@ReidMitenbuler), author of Bourbon Empire, joins Ryan and Kenny to talk about the history and psyche of bourbon, “a distinctive product of the United States”.

Show Notes:

  • The Frazier Museum has a new Prohibition exhibit that will become a new or even a first stop on the Kentucky Bourbon Trail.
  • Reid, what’s your coming to age tale of bourbon?
  • What made you so fascinated that you took the time to become an author on the subject?
  • Talk about the misquote of bourbon being a “distinctive product of the United States”.
  • Talk about the beginning with the “Big Bang of Bourbon”.
  • In the book, you talk about myths behind the labels.
  • Let’s jump ahead in history, there was a lot going on in 1964. Can you talk about what was going on during that time period?
  • What was the result of The Bourbon Institute in overseas markets?
  • There is a concept of marketing that has changed the way in what you think you’re drinking.
  • You said (paraphrasing) “Rosenstiel presided over vicious consolidation rounds that made many distillers and brands extinct, but is also a part of the reason why many bourbons today taste as good as they do”. Talk about that. How come his name isn’t as prominent as EH Taylor for Bottled-in-Bond?
  • How come we don’t see a bourbon or whiskey brand named Rosenstiel?
  • Within the prologue, you talk about bourbon being a “comfort food”. Talk about that.
  • If you want to buy Bourbon Empire, it’s available on Amazon.

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