John Kowalczyk reveals how he started a Bourbon Christmas Gift Exchange that grew from just a handful of friends to an event that is sponsored by liquor stores and distilleries.

Show Notes:

• Overview of the past few bottles to come out and Ryan is becoming a dusty hunter after attending Whiskey Pig at Willett Distillery.
• What’s your bourbon story? How did you get into it?
• Tell us about your Bourbon Gift Exchange
• Are there rules to your gift exchange?
• Throw out some of the names of the brands you had your first year
• How did more people find out about it and spread?
• Is there a certain bottle that stands out among the crowd?
• How did you get sponsorships from local stores and even distilleries?
• What are the plans for this year? Are you trying to step it up?
• After the exchange is over, do people just immediately open their bottle and start sharing?