425 – Marianne Eaves Gets Real About Her New Bourbon

After an impactful career at Brown-Forman, Marianne Eaves was ready for a new challenge which led her to join an exciting startup at Castle & Key. She departed ways with Castle & Key and focused on brand consulting but now her current focus is their new Forbidden release. I invited Marianne to come on the show to talk about her new projects. If you may recall from a previous This Week in Bourbon, we were confused about Forbidden because the press release left many questions unanswered. She takes the hot seat and provides some context and clarity around the name and even the price. We also talk about some malting and other distillation stuff as well because Fred is enamored with it.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about refreshing bourbon cocktails.
  • What have you been up to the past few years?
  • Why would you leave Brown Forman to go to a startup?
  • How has social media influenced who you are?
  • What are the challenges that women face in the industry?
  • How do you maintain confidence through criticism?
  • Why not get away from marketing being female-focused to just being a peer?
  • What blending projects do you currently have going on?
  • Why was the Forbidden press release so confusing?
  • What year did you start distilling at Bardstown Bourbon Company?
  • How did you all come up with the price point since it’s so high?
  • What did you do to distill at Bardstown Bourbon Co when there is a whole team there?
  • @mariannebmd @eavesblind @forbiddenbourbon
  • Support this podcast on Patreon

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