If you google for anything BBQ related on YouTube, I can guarantee you will see a video pop-up of our guest. Matt Pittman is the founder of Meat Church, he’s one of the most well-known BBQ personalities in the industry. But Matt wasn’t always talking about brisket and ribs with his infamous Holy Cow rub, that was his passion project. In this episode we talk about his career and what it took to make a pivot from a comfy position in IT to going all-in with Meat Church. But this isn’t all about BBQ. Matt is turning his sights into another discovered passion, bourbon. He discusses how is eyes were opened during a bottle share and with the help of the Dallas Bourbon Club, he is starting to build out his very own collection.
- Above the Char with Fred Minnick (@fredminnick) talks about tasting mats.
- Where did you grow up and how did you get into tech?
- Did you have any pit master idols or people you looked up to?
- Were you accepted by people in the industry or did they just look at you as a YouTuber?
- Why did you choose to not open a restaurant?
- Did the product or the media and education come first?
- What was the tipping point when you could leave your career to chase after BBQ?
- What tactics did you use to grow the business when you went full time?
- How did the idea of cooking classes start?
- Where did the name Meat Church come from?
- At what point did bourbon start making an influence on you?
- Bourbon producers have generations of distillers, does that exist in BBQ as well?
- Who bestowed upon you the title of pit master?
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