359 – Innovative Digital Strategies for Bourbon Marketing with Brandon Smith of Bardstown Bourbon Company

Gone are the days of paying for billboards, newspaper, and bench ads and bus stop. Everyone has the capability to access a world of information right in the palm of their hand. If you’re like me, you’re checking your email 50 times a day and getting hit with notifications across multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you are a bourbon brand, here’s your chance to take a few notes.

Show Notes:

  • Above the Char with Fred Minnick (@fredminnick) talks about why rye whiskey labels are green
  • Talk about your introduction into whiskey and led you into growing a popular instagram account @thedailydram
  • Did you take on a big career change to get into bourbon?
  • What was Bardstown Bourbon Co’s vision for a digital strategy?
  • How do you create a story for your brand if you’re a new entrant into the market?
  • How are you turn a story into a digital asset?
  • How did you examine the data to determine who is tied to your brand?
  • What have you found to be successful as engaging content?
  • How do you decide how to follow a trend?
  • How long do you have to react to a trend before it becomes stale?
  • Is there more value in someone else creating content vs being done by the brand?
  • Where do you place your bets with influencers based on followers?
  • How do you measure success for a digital campaign?
  • @bardstownbourbonco
  • Support this podcast on Patreon

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