302 – Instagram and Bourbon with Scotch and Time and The Bourbon Enthusiast

What does it mean to be an influencer? Actually, what’s the deal with bourbon and Instagram and why is it so popular? We’re joined by Eric Kim of @scotchandtime and James Ashcraft of @bourbonenthusiast to analyze these questions and many more. It’s a great insight into how social media and whiskey join forces to provide hours of entertainment, but also some annoyances.

Show Notes:

  • This week’s Above the Char with Fred Minnick talks about independent liquor stores.
  • Are you a thrill seeker or do you enjoy relaxing?
  • How did you start and grow your Instagram account?
  • When did you get your first media sample?
  • Do you see more brands using Instagram influencers?
  • Do you think Instagram has a good ROI for brands?
  • Why do people love day themed Instagram posts?
  • How often do you post and when?
  • Have you seen an influx of new bourbon content creators and is there enough room for everyone?
  • How much time to you put into your Instagram account?
  • What do you think of accounts who pay for followers?
  • What do you think of people only posting pictures of sealed bottles?
  • Talk about your whiskey reviews.
  • What really is an influencer?
  • What good things have come out of Instagram for you?
  • Follow @scotchandtime and @bourbonenthusiast on Instagram.

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