192 – Moonshiners, Jim Beam Legent, and Weller Full Proof on Bourbon Community Roundtable #30

The roundtable welcomes Jackie James, of @JackieJames on IG and Creator of HerWhiskey.com, as a panelist this week. We talk with Tim Jones about his new show on the Discovery Channel, Moonshiners: Whiskey Business. We also discuss the new Jim Beam Legent and Weller Full Proof because who doesn’t love a little bit of controversy?

Show Notes:

  • The week’s Above the Char with Fred Minnick talks about Captain Kirk.
  • Join Kenny and Ryan at The Louisville Bourbon Society meeting on 3/18. https://admin.associationsonline.com/secure/events_register.cfm
  • What bottle got you into whiskey, Jackie?
  • Tim Jones tells us about Discovery Channel’s new show, Moonshiners: Whiskey Business.
  • Does the show follow a formula?
  • What is your primary role on the show?
  • How do you help with marketing?
  • What is important to getting the customer to pick up that first bottle?
  • How can brands stand out on the shelf?
  • Take us through the distiller selection process.
  • Is the whiskey ready from these distilleries? Has it been aged long enough?
  • Do you think Virginia will ever be able to compete with Kentucky?
  • Did you have any input on pricing on the show?
  • Jim Beam is releasing Legent, a collaboration between Fred Noe and Shinji Fukuyo.
  • Does this new release excite you?
  • What do you think of the price point?
  • Do you look at this product as a marketing opportunity?
  • What is your stance on blending?
  • Do you think the Weller Full Proof line extension is going to be a good thing?
  • Do you think Weller is listening to their fans by creating a full proof version?
  • Let’s talk about the EH Taylor Amaranth.
  • Thanks to Bourbonr.com, BreakingBourbon.com, HerWhsikey.com, and TimJonesCreative.com for joining the roundtable.

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