003 – The Rich History of Four Roses with Al Young, Brand Ambassador


Al Young, Brand Ambassador of Four Roses, talks about the rich history of the brand and his story

Show Notes:

  • What’s your story of how you got into the bourbon industry?
  • What are some of your daily or weekly duties as a “Brand Ambassador”?
  • Tell everyone about Four Roses: The Return of a Whiskey Legend
  • What was the book writing process like? How long?
  • Who was Paul Jones Jr and how did the name “Four Roses” come about?
  • Where was Four Roses during prohibition?
  • What role did Seagram’s play in Four Roses?
  • What are your favorite vintage advertising pieces?

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