As bourbon grows with popularity, so do the prices. The roundtable comes together to discuss how to price bourbon and if there is a good formula that can make everyone happy. There are lots of new sourced brands on the market, and more and more investors coming in every week to buy barrels, what will the sourced market look like in a few years? Lastly, we examine the business side of the industry and we try to figure out who is more important, the master distiller or the salesperson?

Show Notes:

• This week’s Above the Char with Fred Minnick (@fredminnick) talks about private barrel picks.
• How should you appropriately price bourbon?
• What’s the future of the sourced whiskey market?
• Who’s more important, the master distiller or the salesperson?

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