307 – Four Roses Enforces a Sticker Ban and Blends vs Single Barrels on Bourbon Community Roundtable #57


Today’s roundtable tackles a new topic that took most of us by surprise. About 3 weeks ago, when I was doing a label approval for our Four Roses barrels, I was given an additional contract to sign that was called a non-mutilation agreement. Basically stating that we agree to not add any stickers, wax, or anything that alters the package. Will other distilleries follow suit? What happens if someone breaks the contract? We give our opinions on that plus, if we think blends are going to become the new single barrels.

Show Partners:

  • Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
  • Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
  • Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
  • You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
  • Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
  • Fling into spring at Total Wine & More. Always at low prices in-store or online at TotalWine.com.
  • Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

  • This week’s Above the Char with Fred Minnick (@fredminnick) talks about what smooth means.
  • Four Roses bans stickers for private barrels. Is this good or bad?
  • Do you think other distilleries will start banning stickers?
  • How do you enforce the ban?
  • Does the ban violate freedom of speech?
  • How can you set your pick apart from other picks?
  • Are blends the new single barrels?
  • Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

 

4 thoughts on “307 – Four Roses Enforces a Sticker Ban and Blends vs Single Barrels on Bourbon Community Roundtable #57

  1. I’m a firm believer in free speech. I’m also a firm believer in adults acting like adults. The proliferation of barrel picks with infantile cartoon characters, hideous color choices and “special” waxes encourages similar puerile pursuits such as referring to bourbon or its distillate as “juice.” At this rate why no go Full Big Baby and drink bourbon out of a Sippy Cup.

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