296 – The Origin of Belle Meade and Nelson’s Green Brier with Charlie Nelson

Belle Meade is a very recognizable brand to bourbon enthusiasts. But how did that brand get revived and what’s the story behind Nelson’s Green Brier? We’re joined by Charlie Nelson, Co-Founder of Nelson’s Green Brier, who shares his story of stumbling into the bourbon business when his dad purchased a quarter of a cow.

Show Notes:

  • This week’s Above the Char with Fred Minnick talks about helping others understand your bourbon hobby.
  • What’s your best halloween costume?
  • How did this journey begin?
  • Talk about building your business plan.
  • Do you consider Belle Meade your flagship?
  • When using old labels from the archive, did you have to get them re-approved?
  • What is your DSP?
  • Where did you get your recipes?
  • Talk about building the Belle Meade and Nelson’s Green Brier Distillery brands.
  • Tell us about the success of the Belle Meade brand.

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