094 – No One Is Safe: Non-sense Marketing, Price Increases, and Hoarders with Bourbon Truth, Blogger


Bourbon Truth, the infamous blogger and twitter persona known as Lloyd Christmas, gives a Bourbon Pursuit exclusive where no one is safe. He tells it like it is and let’s you know not everything smells like roses.

Show Notes:

  • What made you start blogging? (spoiler alert, he has bone to pick with the Van Winkles)
  • Let’s talk about distilleries and their non-sense tactics. Which ones stand out the most and why?
  • Your latest blog post talked about the issues behind private barrel picks. Let’s talk because people are moving to these as the limited edition market is now flooded with people.
  • Let’s talk about marketing over the value of the bottles. What do you see consumers continually falling for?
  • Distillers are continually pushing the envelope of cost. Bottles are increasing in price and even limited editions that were once $50 are now $350 at retail. These were always 15 year bourbons. What’s the long-term effect?
  • Should a person that never drank Bourbon before 2017 take the precious bottles from those drinking it for 5 or 10 years? Are they worthy?
  • Is there a problem with people “collecting” bourbon?
  • Does Craft Whiskey stand a chance?

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