The barrel is a magical component to the creation of bourbon and nearly 95% of all bourbon goes into white oak. But […]

There’s a few things we talk about from time to time on the show. Sometimes it’s RTDs, sometimes it’s tequlia, and one […]

Like a phoenix rising from the ashes, we finally see the re-emergence of Ed Bley. Ed has been a previous guest on […]

Whether it’s 2 or 12 years old, the age statement on a bottle seems to be an attractor to many. But as […]

We’re all too familiar with the barrel and it’s impact on whiskey but what about it’s life after whiskey? Actually, there’s quite […]

Cracking the can on a warm day sounds like something out of commercial. Over the past year we talked about the RTD […]

Now that we have our own bourbon with Pursuit Spirits, we’re learning first hand how distributors can make or break your brand. […]

This is the first roundtable of 2024 and, as usual, we want to pack it with our best 2024 predictions of the […]

There was a huge buying frenzy during the pandemic, but where is the secondary market of bourbon headed? We saw a huge […]

We’ve all been driving through bourbon country and been amazed at the rickhouses that paint the country side. But what goes into […]