On this Whiskey Quickie by Bourbon Pursuit, we review the Four Roses Single Barrel Collection. These 7-9 year old bourbons are 100 proof and $50 MSRP each. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for March 21st, 2025. 2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb’s Crossing.

Show Notes:

• Diageo ends Distill Ventures brand intake, resulting in job losses.
• InvestBev partners for $100M Kentucky Bourbon barrel acquisition.
• Lexington man charged with unlicensed whiskey sales, thousands of bottles.
• Kentucky Bourbon Festival 2025 tickets on sale April 17th.
• Yellowstone Bourbon Small Batch 107 released, 6-year age statement, $44.99.
• Old Forester 117 Series Bottled in Bond Rye released, 100 proof, $64.99.
• Old Potrero Hotaling’s Bottled in Bond Rye released, 50% ABV, $199.
• Max Homa, Elijah Craig release 8-year Toasted Barrel pick, 126.6 proof.
• Brewzle, Old Dominick release Master Blender Collaboration, $90 bundle.
• Milam & Greene Gray Wolf Bourbon released, 125.5 proof, $149.99.
• Stephen Curry releases Gentleman’s Cut Rye, 4,000 days aged, $333.
• Maker’s Mark Keepers Release 2025 announced, 109.2 proof, $74.99.
• Caleb’s Crossing whiskey launched, Bourbon and Rye, $149.99 each.
• Shaquille O’Neal invests in BeatBox RTDs, releases Blueberry Lemonade.
• Support this podcast on Patreon

What do we have in common with Bob Dylan? Not much except that we enjoy the whiskey brand he’s aligned himself with. We’re not getting Bob on the show but we wanted to talk to someone who really knows their portfolio and that’s going to be Adam Edwards, the National Brand Ambassador for Heaven’s Door Whiskey. From the outset, Adam brings humor to his role, setting the tone about his journey from wine aficionado to bourbon ambassador. He shares his development in the spirits industry, beginning in Louisville before making pivotal moves at Trader Joe’s and Rabbit Hole Distillery. Adam dives into the origins of Heaven’s Door and where music legend Bob Dylan intertwines, detailing its strategic direction, including how they’ve navigated pricing and product offerings to stay competitive.

Show Notes:

• Adam’s journey from wine to bourbon and its cultural significance in Kentucky.
• Career highlights from Kroger to Trader Joe’s and Rabbit Hole Distillery.
• Overview of Heaven’s Door Whiskey, its ties to Bob Dylan, and future plans.
• The dual role of a brand ambassador in sales and consumer education.
• Personal reflections on alcohol consumption and responsibility in the spirits industry.
• Insights into the sustainable practices behind Heaven’s Door and their evolving rye offerings.
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Double Oaked Sweet Mash Rye Whiskey. This 5 year old rye is 106.9 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for March 14th, 2025. I can’t believe we’re still talking about tariffs, the University of Kentucky has a new Estate Whiskey Alliance, and Chattanooga Whiskey releases Experimental Single Batch Series Pre Prohibition Style.

Show Notes:

• Trump delays Mexico, Canada tariffs to April 2nd.
• EU plans 50% whiskey tariff April 1st, may target other US spirits.
• Bourbon documentary filmed at Oxmoor Farm, streaming Spring 2025.
• UK launches Estate Whiskey Certified program for authenticated whiskeys.
• Larrikin Bourbon Co. appoints Barbara McDonald as Assistant Distiller.
• Diageo pauses Lebanon distillery production for productivity goals.
• Tequila regulator sues Additive Free Alliance for misleading consumers.
• Remus Bourbon launches Master Distiller Experimental Series, 107 proof, $79.99.
• 15 STARS releases Three Ports Fine-Aged Bourbon, 103 proof, $179.
• Chattanooga Whiskey Batch 043: Pre Prohibition Style, 110 proof, $69.99.
• Support this podcast on Patreon

It’s time for that three letter acronym we all love to talk about, MGP! This is one episode that has been waiting for us as we always wanted to know if we could tell the difference between multple MGP sources. We set ourselves up for a thrilling blind tasting of six MGP whiskey products. We explore the complexities of MGP’s whiskey production, discussing how craft distillers now wear MGP as a badge of honor that was contridictaory to its past. The tasting becomes a friendly competition as we identify unique flavors and characteristics, emphasizing variations in price and age. We also get a eat a piece of humble pie as well when we reveal the results.

Show Notes:

• The conversation segues into how AI is changing content creation.
• Insights into MGP’s history and significance in the whiskey world.
• Details about the specific MGP products being tasted, including flavor notes and individual characteristics.
• Reflection on the role of sourcing versus crafting whiskey.
• Highlights from the blind tasting experience and the final rankings.
• Encouragement for listener engagement and suggestions for future episodes.
• Closing thoughts on the evolution of distilling practices and the bourbon landscape.
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch 15 Year Bottled-in-Bond Kentucky Single Malt Whiskey Archive Series Vol. 1. This 15 year old whiskey is 100 proof and $400 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for March 7th, 2025. Willett Artist Series Vol. II goes on sale, there’s a new british bourbon, and Woodford Reserve releases the Derby 151 bottle.

Show Notes:

• Willett art-bourbon series launches, charity focused, King Saladeen designs.
• Trump tariffs impact Mexico, Canada; retaliatory tariffs follow.
• MGP sales decline 16%, refocusing on branded spirits.
• Lofted Spirits merges distilleries, emphasizes Kentucky bourbon.
• Southern Distilling rebrands contract division, Statesville Contract Distilling.
• Old Carter Whiskey sells for $20.5M+ in global auction.
• British distillery launches “grain to bottle” bourbon, defying tariffs.
• High West Bourye 2025: Rye, bourbon blend, 10-year, $124.99 SRP.
• Penelope Rio: Honey, Amburana oak finish, 98 proof, “carnival in a bottle.”
• Orphan Barrel Fanged Pursuit: 17-year Kentucky bourbon, non-chill filtered, $200 SRP.
• Buzzard’s Roost French Oak Batch 2: Precision-toasted stave finish, $85 SRP.
• Woodford Reserve 2025 Derby Bottle: Lahera art, Kentucky Derby tribute, $49.99 SRP.
• Support this podcast on Patreon

I hate to be the bearer of bad news, but bourbon isn’t dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn’t going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before.

Show Notes:

• The impact of recent tariffs and cost implications on consumers.
• Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines.
• Perspectives on the misconception that bourbon is dying.
• Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling.
• Potential expansion opportunities for distilleries into other spirits.
• Speculation on the future of contract distillation and the role of heritage distillers in the market.
• Support this podcast on Patreon

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On this Whiskey Quickie by Bourbon Pursuit, we review 15 Stars Triple Cask 2 Bourbon. This 8-16 year old bourbon is 103 proof and $180 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company’s new Distillery Reserve series, and Jack Daniel’s releases one if it’s oldest to date, a 14-Year-Old Tennessee Whiskey.

Show Notes:

• Pappy 15 auction resets to $800K after bidding adjustments
• National Bourbon Week returns to Bardstown, Kentucky, June 10-15, 2025
• Give 270 hosts Bourbon Strong raffle benefiting Kentucky State Police Foundation
• Bardstown Bourbon Company debuts Distillery Reserve Cathedral French Oak Finish
• Tincup refreshes portfolio with new six-year whiskey and debut Bourbon offering
• J. Mattingly 1845 partners with Navy SEAL Foundation for Double Staved whiskey series
• Chattanooga Whiskey introduces Rye Single Barrels with malt-forward mash bill
• Michter’s releases US*1 Barrel Strength Rye at an average proof of 110.5
• Lost Lantern unveils Spring 2025 Collection of unique single-cask whiskeys
• Lux Row Distillers debuts Small Batch Albariño Cask Finish Bourbon at 105 proof
• Rebel Bourbon launches Kyle Busch 108 Single Barrel Bourbon nationwide
• Woodford Reserve unveils Chocolate Whisper Redux 139, its highest-proof whiskey yet
• Jack Daniel’s releases 14-Year-Old Tennessee Whiskey as part of its Aged Series
• Support this podcast on Patreon

At this point, there’s no escaping it so it’s time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I’ve invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel’s at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette’s forward-looking vision gives us an insight into the futrue of the direct-to-consumer model.

Show Notes:

• Kenny’s tech background and how it shaped his perspective on AI
• Lynette’s career path within Brown-Forman and her entry into the spirits industry
• How digital marketing has transformed over the years
• The role of e-commerce and its industry-specific nuances in the spirits market
• The importance of creating a compelling digital shelf and effective product pages
• Strategies for using AI in marketing while maintaining authenticity
• Future trends in DTC channels for premium spirits
• Insights into regulatory landscapes affecting the spirits industry
• The transformative potential of AI in shaping brand narratives and customer experience
• Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It’s This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.

Show Notes:

• Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases
• Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability
• Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits
• Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets
• Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100%
• Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association
• Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed
• Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin
• Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof
• A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery
• Support this podcast on Patreon

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we’re here to talk about Chef Lee’s new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit’s versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don’t miss Chef Lee’s *Bourbon Land*, featuring over 50 recipes now available in bookstores.

Show Notes:

• Chef’s Journey into Bourbon
• The Evolution of 610 Magnolia
• Culinary Trends and Innovations
• Chef’s New Book: Bourbon Land
• The Importance of Kentucky Bourbon
• The Changing Landscape of Bourbon
• The Art and Science of Bourbon
• Pairing Bourbon with Global Flavors
• The Relationship Between Chefs and Bourbon
• Craftsmanship in Bourbon Production
• The Business of Bourbon
• The Role of Chefs in Bourbon Culture
• Support this podcast on Patreon