TWiB: Stoli Group USA and Kentucky Owl in liquidation, B3 Beverage Company acquires Casey Jones, Penelope Bourbon collaborates with Serena & Lily



It’s This Week in Bourbon for January 23rd 2026. Stoli Group USA and Kentucky Owl have moved into a Chapter 7 liquidation, Casey Jones Distillery has been acquired B3 Beverage Company, and Penelope Bourbon is doing a collaboration with Serena & Lily.

Show Notes:

  • Few Spirits founder Paul Hletko officially departs distillery
  • Meta restricts alcohol business pages on Facebook, slashing organic reach
  • Stoli Group USA and Kentucky Owl move to Chapter 7 liquidation
  • Court orders $34.5M sale of newly completed Luca Mariano Distillery
  • Casey Jones Distillery joins B3 Beverage Company portfolio
  • Kirin Holdings reportedly exploring $1B sale of Four Roses Bourbon
  • New Riff Distilling announces return of award-winning Balboa Rye
  • Penelope Bourbon and Serena & Lily debut Charleston-inspired “Beaufain” collaboration
  • Knob Creek launches limited Eli Manning’s Bold Pick 2026 Cask Strength Bourbon


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