TWiB: A Van Winkle Sets New Auction Record, Heaven Hill Launches Connoisseur Club, Booker’s First Batch of 2025



It’s This Week in Bourbon for March 21st, 2025. A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker’s releases the first batch of 2025.

Show Notes:

  • Holladay Distillery breaks ground on Rickhouse D, ironclad bourbon aging.
  • Old Rip Van Winkle bottle sells for record $125,000 at Sotheby’s.
  • Heaven Hill launches Connesuir Club, exclusive bourbon access.
  • Lux Row Distillers releases Blood Oath Pact 11, Tequila barrel finish, $129.99.
  • Michter’s releases 10 Year Bourbon, 94.4 proof, $195.
  • Buzzard’s Roost releases Signature Double Oak Bourbon, 100 proof, $45.
  • Booker’s Batch “Barry’s Batch” 2025 released, 125.7 proof, $99.99.
  • New Riff releases Silver Grove Bourbon and Rye, 110.3 and 110.2 proof, $55.99.
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