I hate to be the bearer of bad news, but bourbon isn’t dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn’t going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before.

Show Notes:

• The impact of recent tariffs and cost implications on consumers.
• Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines.
• Perspectives on the misconception that bourbon is dying.
• Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling.
• Potential expansion opportunities for distilleries into other spirits.
• Speculation on the future of contract distillation and the role of heritage distillers in the market.
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