At this point, there’s no escaping it so it’s time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I’ve invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel’s at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette’s forward-looking vision gives us an insight into the futrue of the direct-to-consumer model.
Show Notes:
- Kenny’s tech background and how it shaped his perspective on AI
- Lynette’s career path within Brown-Forman and her entry into the spirits industry
- How digital marketing has transformed over the years
- The role of e-commerce and its industry-specific nuances in the spirits market
- The importance of creating a compelling digital shelf and effective product pages
- Strategies for using AI in marketing while maintaining authenticity
- Future trends in DTC channels for premium spirits
- Insights into regulatory landscapes affecting the spirits industry
- The transformative potential of AI in shaping brand narratives and customer experience
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