Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can’t just splash and dash if they want a long standing product.
Show Notes:
- 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys
- 12:15-The Rise of Celebrity Whiskeys
- 21:44-Challenges and Opportunities in Celebrity Whiskey Brands
- 28:24-Crafting Celebrity Spirits: The Business Models
- 31:18-Pricing Strategies: Balancing Quality and Accessibility
- 35:16-The Importance of Authenticity in Celebrity Brands
- 39:23-Challenges in the Celebrity Spirits Market
- 42:44-Consumer Perception: The Connection Between Celebrity and Product
- 46:37-Building a Portfolio: Beyond One Product
- 50:33-The Future of Celebrity Brands in Bourbon
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