The roundtable welcomes Jackie James, of @JackieJames on IG and Creator of HerWhiskey.com, as a panelist this week. We talk with Tim Jones about his new show on the Discovery Channel, Moonshiners: Whiskey Business. We also discuss the new Jim Beam Legent and Weller Full Proof because who doesn’t love a little bit of controversy?
Show Notes:
- The week’s Above the Char with Fred Minnick talks about Captain Kirk.
- Join Kenny and Ryan at The Louisville Bourbon Society meeting on 3/18. https://admin.associationsonline.com/secure/events_register.cfm
- What bottle got you into whiskey, Jackie?
- Tim Jones tells us about Discovery Channel’s new show, Moonshiners: Whiskey Business.
- Does the show follow a formula?
- What is your primary role on the show?
- How do you help with marketing?
- What is important to getting the customer to pick up that first bottle?
- How can brands stand out on the shelf?
- Take us through the distiller selection process.
- Is the whiskey ready from these distilleries? Has it been aged long enough?
- Do you think Virginia will ever be able to compete with Kentucky?
- Did you have any input on pricing on the show?
- Jim Beam is releasing Legent, a collaboration between Fred Noe and Shinji Fukuyo.
- Does this new release excite you?
- What do you think of the price point?
- Do you look at this product as a marketing opportunity?
- What is your stance on blending?
- Do you think the Weller Full Proof line extension is going to be a good thing?
- Do you think Weller is listening to their fans by creating a full proof version?
- Let’s talk about the EH Taylor Amaranth.
- Thanks to Bourbonr.com, BreakingBourbon.com, HerWhsikey.com, and TimJonesCreative.com for joining the roundtable.