This Week in Bourbon

This Week in Bourbon is your source for the weekly news of what’s happening in bourbon.

TWiB: EXCLUSIVE: Evan Williams Single Barrel Removed from National Markets with Josh Hafer of Heaven Hill, Freddie Noe Becomes Master Distiller, Thieves Arrested From $150k In Stolen Bourbon



**EXCLUSIVE**
It’s This Week in Bourbon for May 20th 2022. Evan Williams Single Barrel is being removed nationally and we’ve got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested.

Show Notes:

  • **EXCLUSIVE** Evan Williams Single Barrel is being removed from national markets, made KY-only release. Joined by Heaven Hill spokesperson Josh Hafer
  • Freddie Noe has been given the title of 8th generation master distiller
  • Celebrate National Bourbon Day in the  Bourbon Capital of the World June 9-12, 2022
  • Angel’s Envy $8.2M Expansion
  • Evan Williams Bourbon announced the 2022 class of veterans selected as American-Made Heroes
  • Beverage Information & Insight Group on Whiskey Growth
  • Elijah Craig’s new multi-year partnership with PGA TOUR golfer, Talor Gooch
  • $150k in stolen bourbon has been recovered and thieves have been arrested
  • Lost Lantern releases 7 single barrels
  • Budverse Legends: Dwyane Wade x Budweiser Zero Edition NFTs
  • @evanwilliamsbourbon @heavenhill @kybourbonfest @beamgeneration8 @jimbeamofficial @angelsenvy @elijahcraig @lostlanternwhiskey @budweiser
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TWiB: Kentucky Bourbon Festival Tickets Go On Sale , Longbranch Launches the Wonder What If Campaign, Goose Island Bourbon County Stout Gets NFTs

It’s This Week in Bourbon for May 13th 2022. Kentucky Bourbon Festival Tickets Go on sale, Longbranch and McConaughey launch the Wonder What If Campaign, Goose Island Bourbon County Stout Enters the NFT space.

Show Notes:

  • Kentucky Bourbon Festival Tickets are now on sale
  • Southern Glazer’s Wine & Spirits has signed a four-year distribution agreement with Beam Suntory
  • California Senate Bill 620 makes big changes to DTC language
  • North Carolina Alcoholic Beverage Control Commission cracks down on illegal shipments
  • Liberty Pole Spirits will build a new distillery campus
  • Longbranch and McConaughey launch the Wonder What If Campaign
  • Maria Pearman CPA has written a new book called Distillery Finance
  • Chicken Cock’s new limited-edition release of Island Rooster Rum Barrel Rye.
  • Traverse City Whiskey Co. announces American Lakeside Peach Whiskey
  • Balcones Distilling and ZZ Top re-release Tres Hombres
  • Westward Whiskey releases Westward American Single Malt Elements: High Desert to Klamath Basin
  • Brad Paisley launches American Highway Reserve Route 2
  • Goose Island Bourbon County Stout Enters the NFT space
  • @kybourbonfest @kybourbonfestival @visitbardstown @sgwinespirits @beamsuntory @libertypolespirits @longbranchbourbon @officialmcconaughey @chickencockwhiskey @tcwhiskey @balconesdistilling @westwardwhiskey @bradpaisley @americanhighwayreserve @gooseisland
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TWiB: $72M Contract Facility To Be Built in Etown KY, Buffalo Trace Fights Backlash of Local Residents, Jack Daniel’s Reveals 2 New Line Extensions



It’s This Week in Bourbon for May 6th 2022. A new state of the art $72M contract distillation facility will be built in Elizabethtown, KY, Buffalo Trace is fighting backlash from local residents of Peak’s Mill as bourbon warehouse expansion begins, and Jack Daniel’s introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey

Show Notes:

  • David Mandell and John Hargrove are building a new state of the art 72M contract distillation facility will be built in Elizabethtown, KY
  • Casey Jones Distillery will expand operations with a $1.9 million project
  • New proposals to establish a standard of identity for American Single Malt Whiskey
  • Buffalo Trace is fighting backlash from local residents of Peak’s Mill as bourbon warehouse expansion begins
  • Shake Shack has unveiled its latest partnership, and it’s with Maker’s Mark
  • “The Real Housewives of New York City,” Bluestone Manor Bourbon
  • Blackened American Whiskey has announced the release of Rye the Lightning
  • Jeptha Creed Distillery is Re-Releases 90% Bloody Butcher Corn Straight Bourbon Whiskey
  • New Riff Sherry Finish 100% Malted Rye Whiskey, Barrel Proof and Without Chill Filtration and aged for at least six years
  • Blue Run Spirits announces Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey
  • Jack Daniel’s introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey
  • @mandelldavid @johnny.@whiskey @caseyjonesdistillery @buffalotracedistillery @shakeshack @makersmark @bluestonemanor_bourbon @blackenedamericanwhiskey @jepthacreed @newriff @bluerunspirits @jackdaniels_us
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TWiB: Heaven Hill To Build A New $135M Distillery, ACSA Elects All Female Board of Directors, Chattanooga Announces 10th Anniversary Blend



It’s This Week in Bourbon for April 29th 2022. Heaven Hill will build a new $135M distillery in Bardstown,
the American Craft Spirits Association elects an all female board of directors, and Chattanooga Whiskey announces its Founder’s 10th Anniversary Blend.

Show Notes:

  • Heaven Hill will build a new $135M distillery in Bardstown
  • American Craft Spirits Association elects an all female board of directors
  • Horse Soldier Bourbon will open a smart-casual dining and cocktail restaurant in Somerset KY
  • The Kentucky Turtle Derby returns this year on the first Saturday in May
  • Aaron Goldfarb of Vinepair tracked down an artists who uses Van Winkle bottles as a canvas
  • RStreet reveals new data on underage drinking not correlated to direct to consumer shipments
  • Amazon introduces “Just Walk Out” technology for wine stores
  • Green River Distilling Co. has announced a partnership with the Ohio River Foundation
  • Bulleit Frontier Whiskey has met its goal of planting one million trees by 2025
  • Popular clothing brand Troll Co. has launched its first bourbon, Five Nine Kentucky Straight Bourbon Whiskey
  • Woodford Reserve introduces its first-ever ‘Derby In A Box’
  • PATRÓN Tequila and John Geiger, have teamed up to launch limited-edition GF-01 sneakers
  • @heavenhilldistillery @craftspiritsus @horsesoldierbourbon @woodfordreserve @aarongoldfarb @vinepair @greenriverdistilling @bulleit @bulleitwhiskey @trollcoclothing @patron @johngeiger_
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TWiB: Virginia ABC Goes To Randomized Bourbon Releases, Independent Stave To Open $30M Mill in AR, Orphan Barrel Rleases Fable & Folly



It’s This Week in Bourbon for April 22nd 2022. The Virginia ABC moves to a new randomized and confusing system for allocated bourbon, Independent Stave Company to open $30 million mill in Arkansas, and Orphan Barrel announces the release of Fable & Folly.

Show Notes:

  • The rumor mill says that Evan Williams single barrel is being pulled off shelves and will be KY exclusive
  • Breaking Bourbon talked about the whiskey tax
  • The Virginia ABC moves to a new randomized and confusing system for allocated bourbon
  • Independent Stave Company to open $30 million mill in Arkansas
  • American Airlines reinstates drinks on airlines
  • San Diego State University student David Elizondo launches First Light coffee whiskey
  • 15 STARS makes its debut on the whiskey market this month
  • Kentucky Senator’s third Bourbon offering, the John G. Carlisle Release, is hitting shelves this summer
  • Orphan Barrel Whiskey Distilling Co. introduces Fable & Folly Finest Quality Whiskey Aged 14 Years
  • @evanwilliamsbourbon @heavenhill @breakingbourbon @abc_va @independanystavecompany @americanair @sandiegostateuniversity @15starsbourbon @kentuckysenatorbourbon @orphanbarrel
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TWiB: Former Bulleit Blender is Suing Diageo, Barton 1792 Distillery Ceases All Tours, Sweetens Cove Launches Kennessee



It’s This Week in Bourbon for April 15th 2022. Eboni Major, former blender at Bulleit is now suing Diageo, Barton 1792 Distillery suspends all tours, and Sweetens Cove launches Kennessee.

Show Notes:

  • San Francisco World Spirits Competition Results are in. Here’s what I discovered
  • Eboni Major, former blender at Bulleit is now suing Diageo
  • Bardstown Bourbon Company announces a $28.7 million investment
  • Bourbon At Belmont, a bourbon tasting event and Kentucky Derby celebration
  • Mashed, conducted a survey and asked which brand of bourbon was the worst
  • The most universally-loved smell in the world
  • Bourbon was the star performer at Hart’s Auction of Finest & Rarest Spirits
  • Augusta Distillery LLC is expanding its operations in Bracken County
  • New Book: DOCTORS AND DISTILLERS: The Remarkable Medicinal History of Beer, Wine, Spirits, and Cocktails
  • The Woodford Reserve $1,000 Mint Julep
  • Barton 1792 Distillery suspends all tours
  • WhistlePig Whiskey and Barstool Sports have teamed up to launch the new single barrel Legends Series
  • Wilderness Trail yellow label wheated Bourbon now is a small batch instead of a single barrel
  • Sweetens Cove launches Kennessee
  • Old Elk Distillery will release of two more expressions of Master Distiller Greg Metze’s Master’s Blend Series: Old Elk Four Grain and Old Elk Double Wheat
  • Ross & Squibb Distillery announced the launch of Rossville Union 2022 Barrel Proof
  • Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey finished in Calvados casks
  • Laws Whiskey House recently announced the 2022 releases of their Bottled in Bond Four Grain Bourbon AND San Luis Valley Rye
  • KURVBALL, The Original Barbecue Whiskey
  • Absolut is extending the festival experience into the metaverse with Absolut.Land
  • @majorinwhiskey @diageo @bardstownbourbonco @mashedfood @augustakydistillery @woodfordreserve @barton1792 @whistlepigwhiskey @wildernesstraildistillery @sweetenscovespirits @oldelkbourbon @bloodoathbourbon @luxrowdistillers @lawswhiskey @absolutvodka @barstoolsports
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TWiB: Three Trade Associations Create ShipMySpirits, Belle Meade Bourbon Is Being Discontinued, Another Wild Turkey 101 Bottle Change Is Coming



It’s This Week in Bourbon for April 1st 2022. Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.

Show Notes:

  • KY Senate passes House Bill 500 and has now been signed into law by the governor
  • TTB reminds us that advertising regulations prohibit any health-related statement
  • Stone Brewing won its trademark battle against MillerCoors
  • The World Whisky Awards have been handed out
  • Diageo has sold its Windsor blended Scotch whisky brand
  • Flaviar creates a consultancy and creative studio named The Beverage Bureau
  • New Book: Make it a Double, From Wretched to Wondrous: Tales of One Woman’s Lifelong Discovery of Whisky
  • New Book: The Little Book of Whiskey Cocktails
  • Stave And Thief society now has expanded it’s online courses
  • Three of the nation’s leading trade associations create ShipMySpirits coalition
  • Belle Meade Bourbon Is Being Discontinued
  • A$AP Rocky announced his new Canadian whiskey, Mercer + Prince
  • Stoli releases The Wiseman Straight Rye
  • Limestone Branch Distillery is launching Yellowstone Family Recipe
  • Bardstown Bourbon Company releases two new bottlings from their Fusion and Discovery expressions
  • Castle & Key releases their second small batch bourbon
  • Chattanooga is releasing the Founder 10th Anniversary blend
  • Basil Hayden® Subtle Smoke is announced
  • Another year and another Wild Turkey 101 bottle change
  • @stonebrewing @diageo @flaviar_com @craftspiritsus @americandistilling @distilledspiritscouncil @asaprocky @mercerprince @kentuckyowl @stoli @yellowstonebourbon @limestonebranch @bardstownbourbonco @castleandkey @chattwhiskey @basilhayden @wildturkey
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TWiB: American Whiskey Tariffs Finally Come to an End, Sotheby’s New Record for Bourbon Auction, Michter’s Will Not Release 10 Year Bourbon



It’s This Week in Bourbon for March 25th 2022. American whiskey tariffs finally come to an end, Sotheby’s broke a new record for American Whiskey at auction fetching US$1.63 million, and Michter’s will be waiting until 2023 to release its 10 Year Bourbon.

Show Notes:

  • A fake organization has been passing itself off as the genuine Diageo
  • American whiskey tariffs finally come to an end
  • Woodford Reserve announces a partnership with Formé Millinery Co
  • Ohio’s has a “Keeper of a Place” law
  • Ohio man accused of stealing a bottle of bourbon during the assault on the U.S. Capitol Building
  • Michigan has secured more than $100,000 in fines against illegal alcohol shippers
  • Buffalo Trace raises US$280,000 for charity in NFT auction for OFC bottles
  • Sotheby’s broke a new record for American Whiskey at auction fetching US$1.63 million
  • What can I purchase here in Kentucky that I cannot find at home? by Veach
  • Michter’s Distillery will be waiting until 2023 to release its 10 Year Bourbon
  • Old Dominick and the Overton Park 9 release a 7-year-old single barrel wheat whiskey
  • Barton 1792 releases the 2022 versions of Thomas S. Moore
  • Heineken launched its first, brand new, virtual beer: Heineken Silver
  • @diageo @diageo_na @woodfordreserve @buffalotrace @buffalotracedistillery @sothebys @blockbar.@eth @michterswhiskey @olddominick @barton1792 @heineken
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TWiB: 2021 Marks New High for Bourbon Sold in 40 Years, House Bill 500 Passes the Kentucky House, Castle & Key Releases First Small Batch Bourbon



It’s This Week in Bourbon for March 18th 2022. Bourbon and Straight American whiskeys hit a new high for cases sold for the first time in over 40 years, House Bill 500 passes the Kentucky House, and Castle & Key is releasing their first ever small batch bourbon.

Show Notes:

  • Diageo, Brown-Forman and Edrington have suspended sales in Russia
  • The United States will ban imports of Russian alcohol and seafood
  • Bourbon and Straight American whiskeys surpassed 27 million 9-liter cases domestically in 2021 for the first time in over 40 years
  • Kirin will invest about $870M in its healthcare and pharmaceutical businesses over the next three years
  • The whisky market is worth more than US$10 billion in the US on-trade
  • Kentucky Bourbon Festival announces inaugural Bourbon Capital BBQ Challenge & Distillery Invitational with the Kansas City Barbeque Society
  • House Bill 500 passed the Kentucky House and moves on to the Senate
  • Brown-Forman introduces ‘Up or Over’ bottled cocktails
  • Alberta Distillers Ltd announce the introduction of their signature core expression to the U.S. for the first time
  • RD1 Spirits is releasing an exclusive Citrus Bowl edition of Wm. Tarr Kentucky Whiskey
  • Blackwood Distilling Co. has announced the arrival of Blackwood Toasted Bourbon
  • Castle & Key Small Batch Bourbon Whiskey is being released
  • @brownforman @diageo @diageo_na @edringtonamericas @kybourbonfest @albertadistillers @albertapremium @rd1spirits @blackwooddistillingco @castleandkey
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TWiB: House Bill 500 Passes for Barrel Selections, OFC 1982 6L bottle In The First Ever NFT Auction, Heaven Hill Releases TWO 17 Year Old Bourbons



It’s This Week in Bourbon for March 11th 2022. House Bill 500 Passes to legitimize the KY barrels selection process, Buffalo Trace OFC 1982 is being released in a 6L bottle in the first ever NFT auction, and Heaven Hill Releases TWO 17 year old bourbons.

Show Notes:

  • Pritzker Private Capital acquires Bardstown Bourbon Company
  • House Bill 500 passes to provide clarity in the process of selecting private barrels at Kentucky distilleries
  • Global alcoholic beverage e-commerce market is forecast to reach US$30.5 billion by 203
  • Maker’s Mark unveils a new Maker’s Mark 46 bottle and design
  • Chris Stapleton releases his own EH Taylor barrel selection to raise funds for charity
  • An incendiary World War II bomb was found on the Buffalo Trace property
  • Brown-Forman Corporation reported financial results for its third quarter
  • The Evan Williams American-Made Heroes Foundation Fund application is now open
  • Bulleit enters the RTD space with Bulleit Crafted Cocktails
  • Chattanooga Whiskey’s 2022 Single Barrel picks will be broadly distributed as a mix-pack
  • Rod & Hammer’s SLO Stills whiskey that’s Cut With The Pacific RTD
  • Jack Daniel’s Canned Cocktails series are ready to hit shelves nationwide
  • The second batch of Blue Run High Rye Bourbon is being released
  • Michter’s US*1 Barrel Strength Rye is set to be released
  • Barrell Bourbon is releasing Batch 032
  • Buffalo Trace OFC 1982 is being released in a 6L bottle in the first ever NFT auction
  • Spring 2022 edition of Old Fitzgerald will be 17 years old
  • Heaven Hill Heritage Collection 17-Year-Old Barrel Proof new line
  • McCormick & Co. Inc. is launching Old Bay vodka
  • @bardstownbourbonco @makersmark @ehtaylorbourbon @buffalotrace @buffalotracedistillery @chrisstapleton @brownforman @evanwillamsbourbon @bulleit @chattwhiskey @slostills @jackdaniels_us @bluerunspirits @michterswhiskey @barrellbourbon @heavenhilldistillery @oldbay_seasoning @mcclintockdistilling
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