Here’s our follow up from last week’s ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and AMA
• 06:26-The Evolution of Bourbon Ingredients
• 12:30-The Impact of GMO and Organic Practices
• 17:40-The Role of NDAs in the Bourbon Industry
• 28:18-Developing Sensory Skills in Tasting Bourbon
• 33:36-Whiskey and Memory: The Art of Tasting
• 37:47-The Future of Distilling: Growth and Expansion
• 42:56-Jiu-Jitsu Journey: Health and Personal Growth
• 46:59-Market Trends: The Bourbon Boom and Its Sustainability
• 54:30-Navigating Regulations: The Challenges of Distribution
• Support this podcast on Patreon

You’ve heard us talk about PursuitPalooza on the show plenty of times because it’s the one time a year we invite our Patreon supporters from around the world to join us for a weekend of insider activiteis that are expertly curated by Ryan and myself. This year, we decided to do a live podcast recording at our distillery where audience members could ask us any questions they want. I’m not going to ruin it for you but here’s part 1 and part 2 will be next week.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Live Podcast
• 01:23-Tainted Corks and Whiskey Quality
• 04:18-First Live Podcast Experience
• 06:21-Underappreciated Figures in the Bourbon Industry
• 12:16-The Role of Master Distillers
• 25:08-Conspiracy Theories in Bourbon
• 35:06-Innovation in Whiskey Production
• 35:35-Exploring the Future of Whiskey Malting
• 42:03-The Changing Landscape of Whiskey Consumption
• 49:50-Navigating Industry Challenges and Consumer Trends
• 52:54-Reevaluating Industry Practices and Standards
• 01:01:38-Reflections on Podcasting and Legacy
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Our single malt journey continues. In this episode we discuss the unique aspects of single malt whiskey, the journey of Westward Whiskey, and the blending process with their Master Blender, Miles Monroe. Monroe shares his background in music and how it influenced his path to whiskey, as well as the importance of fermentation and distillation techniques. In this conversation we discusses the intricate process of crafting whiskey, the importance of flavor profiles, and the evolution of consumer perceptions towards American Single Malt.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Single Malt Whiskey
• 04:45-Miles Monroe’s Journey from Music to Whiskey
• 10:00-The Founding Story of Westward Whiskey
• 15:07-The Craft of Single Malt Distillation
• 19:55-Blending Methodology and Flavor Profiles
• 26:09-Crafting the Perfect Whiskey Blend
• 30:19-The Journey of a Master Blender
• 32:10-Understanding Aging and Flavor Profiles
• 34:22-Consumer Perception of American Single Malt
• 38:57-International Reception and Market Expansion
• 42:40-Future Plans and Visitor Experience
• Support this podcast on Patreon

It’s that time of the year again and you’re wondering what you should get that special bourbon lover in your life. There’s a lot of gimmicks and bad gifts out there. As somenone who is the receipent of those gifts, I want to make sure the giver isn’t wasting their money. Afterall, it’s really hard to return bottom shelf bottles back to the liquor store.

Show Notes:

• 00:00-Introduction to Bourbon Gifts
• 03:06-Understanding Bourbon Characteristics
• 06:02-Choosing the Right Bourbon Bottle
• 08:54-Avoiding Common Bourbon Gift Mistakes
• 12:13-Bourbon Trinkets and Memorabilia
• 15:07-Unique Bourbon Gift Ideas
• 17:50-Cocktail Kits and Accessories
• 20:53-Merchandise and Apparel for Bourbon Lovers
• 24:11-Subscription Services and Monthly Boxes
• 27:04-Books and Educational Resources on Bourbon
• 29:53-Final Thoughts on Bourbon Gifting
• Support this podcast on Patreon

A lot of distributors tell us that brands are built behind the bar. To a degree that is true. These folks are on the front lines making drinks and have to be knowledgeable about what they are creating. Yet, a bartenders job is high stress and they don’t get a chance to get immersed in a brand so that’s where Camp Runamok comes in. We’re joined by Lindsey Johnson who manages this fantasy camp for bartenders. Bartenders from around the country write essays like they are filing a college application to be accepted into a week of events with Camp Runamok. We talk about what benefits there are for both sides when it comes to the campers and the brands who support it.

Show Notes:

• 00:00-Introduction to Camp Runamuck
• 06:00-The Evolution of Bartending and Industry Relationships
• 12:02-The Concept and Growth of Camp Runamuck
• 18:08-Experiential Learning and Community Building
• 24:10-Mentorship and the Future of Bartending
• 28:09-Creating Safe Spaces for Sober Campers
• 32:07-The Evolution of Drinking Culture Among Gen Z
• 35:21-Navigating a Career in Bartending
• 40:40-Supporting Small Craft Brands in the Industry
• 43:47-The Impact of Camp Run Amok on Bartenders
• 49:34-Building Community and Connections in Bartending
• Support this podcast on Patreon

If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It’s a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what’s available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn’t new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Market Evolution
• 03:10-The Brokered Whiskey Market and Its Challenges
• 05:56-Rob Arnold’s Background and Innovative Ideas
• 09:07-The Role of Yeast in Whiskey Production
• 11:53-The Journey of TX Whiskey and Its Unique Identity
• 15:08-Navigating the Craft Whiskey Landscape
• 17:53-The Science Behind TX Whiskey’s Yeast
• 21:09-The Impact of Pernod Ricard’s Acquisition
• 30:07-Navigating Challenges During COVID-19
• 32:23-The Science of Whiskey: Writing and Education
• 36:00-Innovative Barrel Financing Solutions
• 40:40-Introducing Barrel Hub: A Marketplace for Whiskey
• 46:12-Transparency in the Whiskey Market
• 52:44-Empowering Entrepreneurs in the Whiskey Industry
• Support this podcast on Patreon

We talk about Penelope a lot on the show because they are a prime example of how to differentiate yourself in the marketplace from a crowded shelf of bottles. Our first episode with Mike Paladini and Danny Polise was back on epsidoe 382. And now this time we catch up with them again but after they were acquired by MGP for $215M. We talk about life after acquisition and what that means to access to whiskey, the life of the brand, and how their roles have changed from running it all to leaning on a large organiztion with a substantial salesforce.

Show Notes:

• 00:00-The Journey Begins: From Mattresses to Bourbon
• 04:54-The Rise of Penelope Bourbon: Challenges and Innovations
• 09:57-Acquisition Insights: Life After MGP
• 19:52-Product Development: The Art of Blending and Finishing
• 30:04-Future Aspirations: Growth and New Innovations
• Support this podcast on Patreon

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can’t just splash and dash if they want a long standing product.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys
• 12:15-The Rise of Celebrity Whiskeys
• 21:44-Challenges and Opportunities in Celebrity Whiskey Brands
• 28:24-Crafting Celebrity Spirits: The Business Models
• 31:18-Pricing Strategies: Balancing Quality and Accessibility
• 35:16-The Importance of Authenticity in Celebrity Brands
• 39:23-Challenges in the Celebrity Spirits Market
• 42:44-Consumer Perception: The Connection Between Celebrity and Product
• 46:37-Building a Portfolio: Beyond One Product
• 50:33-The Future of Celebrity Brands in Bourbon
• Support this podcast on Patreon

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The term premium has shifted a lot over the years. In regards of whiskey, just a few short years ago, that term was defined as any bottle over $50. I think we can all agree that $50 seems to an entrypoint into the mid-tier these days. In this episode, Fred, Ryan and myself, we talk about what we believe to be premium with how the market and economic conditions can effect the prices of your bottles.

Show Notes:

• 00:00-The Evolution of Premium Whiskey
• 05:54-Defining Premium: Price, Age, and Quality
• 11:59-Market Dynamics: The Role of Distillers and Brands
• 17:45-Consumer Perception: What Makes Whiskey Premium?
• 24:05-The Impact of Packaging and Marketing on Premium Status
• 30:08-Future Trends in the Premium Whiskey Market
• Support this podcast on Patreon

Ben Holiday is making some serious waves and it’s really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There’s a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
• 05:49-The Rise of Non-Kentucky Bourbon
• 11:56-Kyle Merkline’s Journey to Distilling
• 17:56-The History of Ben Holiday Distillery
• 24:06-Prohibition and Its Impact on Distilling
• 29:47-The Distillation Process and Techniques
• 36:09-The Importance of Aging and Waiting
• 42:13-Marketing Strategies and Brand Growth
• Support this podcast on Patreon