Retail Pricing Wars! Does MSRP really mean anything? How do stores price their products relative to their size, customer base, and geographic location? We’re joined by Ed Bley of Cork N Bottle and Angelo Ingrati of Peppino’s Liquors & Wine to discuss both sides of the story. Read Show Notes Below.

Show Notes:

• What’s your reason on why your stores can sell above MSRP?
• Why would any store NOT sell at secondary pricing?
• How does geography play a role into this with Kentucky vs NYC?
• Is Buffalo Trace or the distillery the real culprits of the problem?
• Don’t most liquor stores make their money on volume rather than limited releases? So how do you keep your customers happy after this bubble bursts?
• Small mom & pop shops are losing allocation and reps are favoring big box stores, do you see this as a problem on the distributer side?
• Do store owners get tired of hearing “Do you have any X?”
• What do you think is the effect of square footage of your retail space? What are their advantages?
• How do you buy enough fireball to get any limited release bourbon?
• Are everyday items priced higher in NYC like Maker’s Mark?
• By raising the retail price, then do you feel like you are cutting out the distributor and the distillery of their fair share?