Every year we get to talk to a brand that has started to captivate the market and I can’t stop seeing Found North pop up all over my feeds. Founders and brothers Zach and Nick Taylor join the show to talk about how they found a product-market fit. They did it the right way by finding really high quality Canadian whiskey, double digit age statements, and appeal to the cask strength chasers with high proof whiskey.
Show Notes:
- Journey of Zach and Nick Taylor into the whiskey industry
- Transitioning from tech startups to whiskey entrepreneurship
- Challenges and milestones in launching Found North
- Importance of age statements and high-proof Canadian whiskey
- Insights on blending techniques and flavor innovation
- Marketing strategies focused on authenticity and consumer engagement
- Community building and the role of word-of-mouth in whiskey promotion
- Support this podcast on Patreon