Whiskey YouTube has soared in popularity and there’s more content than ever to consume. But there’s one channel where two guys take a view that whiskey shouldn’t be taken so seriously. In this epsiode, we sit down with the Bourbon Junkies—Sean Paisley and Dan Shook—to explore their remarkable journey from casual bourbon enthusiasts to influential content creators and entrepreneurs. These guys started out as childhood friends and just couldn’t leave each other’s side. After ditching power lifting they decided to get into the whiskey space and as they put it, their initial lack of experience led to hilariously authentic early videos. We then take spin into their new whiskey brand, Evernorth. They discuss their dissatisfaction with market pricing and their vision for producing whiskeys that resonate with their community, highlighting the challenges and experiences that come with navigating the whiskey market.
Show Notes:
- Origins of the Bourbon Junkies YouTube channel
- Transitioning from powerlifting talks to whiskey content
- The impact of consistency and community on brand growth
- Humorous trials from their initial video-making experiences
- The significance of live streaming and viewer engagement
- Launching Evernorth: motivations and long-term vision
- Challenges in sourcing and distilling whiskey today
- Insights on consumer pricing and market transparency
- Future aspirations for Evernorth in quality and volume
- Support this podcast on Patreon