In the past two years if you’ve found yourself scrolling on TikTok or YouTube Shorts, then I’m almost certain you’ve seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he’s been a media powerhouse. He’s grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it’s more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof.
Show Notes:
- Above the Char with Fred Minnick (@fredminnick) talks about
- Where did the name Brewzle originate?
- What piqued your interest in bourbon?
- Can you explain the idea of the lawn mower with Weller?
- How did you decide to approach and build your content?
- Have you seen more success with a certain type of video?
- Do people feel like your hunting videos are staged?
- Is your audience looking for hidden gems or stuff from the big 6?
- What is your cheat code to amassing your audience?
- What’s the long term strategy to growing further?
- Do you feel Kentucky bourbon has become boring?
- Is there a certain price point that people find attractive in your content?
- Support this podcast on Patreon