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123 – Retail Pricing Wars… Part 2




In Episode 109 we featured two retailers and discussed if there is such a thing as MSRP pricing and how square footage, location, loyalty, and clientele all boil down into how rare bourbon is priced and sold. Eric Darland, a buyer in the D.C. area sent us an email and told us we completely missed the mark. Eric gives insight into the legalized mafia that is distribution, allocation of store picks, and pricing fairly.

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  • Let’s start with store picks and why are they so hard to get outside of Kentucky?
  • Do you think it’s unfair that if a store sells more lower tier bourbon they should have a shot at choosing barrels?
  • Are you losing customers if your store doesn’t have the top-tier stuff?
  • Do liquor stores really make that much money on limited releases by selling at 2-5x MSRP?
  • What’s the difference is pricing in the D.C. area vs Kentucky vs NYC?
  • So you are firm believer in supply and demand and pricing accordingly
  • So your store reaps the benefit of getting 2-3x value. What happens when Buffalo Trace ups their cost to you by 2-3x? How are you going to feel?
  • Would new MSRP pricing end the secondary market? Would we see BTAC bottles lined on the shelf at $600 a piece if that happened?
  • Booker’s Rye and WhistlePig Black Prince releases are good examples of proper pricing
  • Do distiller’s even care? The ultra-premium is less than 1% of their actual revenue.
  • Do you think it’s an unfair fight in regards to passion for someone that lives in KY vs DC?
  • Distribution is problematic. Some people suggested having Amazon being the centralized liquor store. What is an idea of how distribution can be fixed that levels the playing field across state lines?
  • What’s the future of how supply will equal demand?
122 – Entrapment, Jefferson’s Presidential, and Christmas gifts on Bourbon Community Roundtable #14




There’s been some sneaky releases lately from Diageo and Jefferson’s so we tackle those. If you’re short on Christmas gift ideas, we talk about some of those things you can give the bourbon lover in your life.

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  • In recent news, the folks at Diageo slid in a brand new Orphan Barrel release called Entrapment 25 year Canadian Whiskey. Anyone have thoughts on it yet?
  • Jefferson’s also released their 16year Presidential Selection. I heard about this release almost a year ago and completely forgot about it. But this is a unique one because it’s not like any other Presidential release. this one has some of the Jefferson’s flair where its been double barreled and they call it Twin Wood. Twin Wood got its name after Master Distiller Trey Zoeller chose an 11-year Bourbon to be re-barreled in freshly charred oak for another 5 years. Around 10,000 bottles are available today in markets across the country at an MSRP of $199.
  • The bloggers on the roundtable did their sleuthing and found out that PVW15’s red foil this year was a bottling line mistake. Blake had a special name for it.
  • The holidays mean one thing, as “the bourbon connoisseur” of your family, your obligated to bring a few bottles over to share with family. What are those bottles?
  • Christmas season is quickly approaching. Each person gets to discuss what they believe are the top gifts. This could be from a specific bottle, to ice molds, to clothing.
  • Be on the lookout for a special Black Friday deal on the Bourbon Pursuit facebook page as well!
121 – The Science Behind Bourbon and Yeast with Dr. Pat Heist




Many of us understand Bourbon 101 and 102 knowledge, but what about level 400? Dr. Pat Heist of Ferm Solutions joins the show to explain what is chemically happening when you’re producing bourbon and gives an in-depth look at yeast and how it becomes one of the most critical components of the process. You will learn all about the breakdowns of enzymes during mash cooking and species of yeast for distilling. If you’re a science buff, this episode is for you.

 

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  • What does Ferm Solutions do as well as how big Wilderness Trail Distillery?
  • What was your first real job out of college and how did that get you into spirits?
  • Are you tailoring yourself to craft whiskey or do you help with big names on the market as well?
  • Talk about the science behind corn
  • Is there really a difference between red corn or blue corn vs the traditional white/yellow corn? Difference in flavor? Economical?
  • Talk about pesticides and GMO for the grains
  • What about barley, rye, or wheat? Is the breakdown of the pathogens different or the enzymes?
  • Go a bit more in depth about what the scientific differences between sour vs sweet mash
  • How does yeast compete? What about the sanitary levels and how that contributes?
  • What are the differences in the species of yeast and which ones are typically used in beer and spirits production?
  • True or False. Does yeast contribute 15% to the flavor of a bourbon?
  • What are the differences between low-gravity and high-gravity fermenters?
  • What is the cause of a mutated yeast? Jim Rutledge discovered it at one time when it was a part of some limited edition offerings at Four Roses
  • When you’re monitoring the yeast during fermentation, what are you looking for?
  • When I was at Castle and Key they talked about doing yeast forensics to find a closely resembled strain. Is this actually possible or just marketing hype?
  • Gram-positive and gram-negative bacteria. What does this even mean?
  • When does the yeast stop playing a roll? When it’s in the barrel? out of the barrel? in the bottle?
  • Is yeast like a fungi where it can reproduce when it get puts back into a normalized environment?
  • What about beers that go bad?
  • One last question about corn, how long do you age corn in a silo to dehydrate corn and remove moisture?
120 – High Volume Online Retailers with K&L and Ace Spirits



Retailers need an edge to stay competitive in today’s market. Listen to Louis Dachis of Ace Spirits and David Driscoll of K&L Wine Merchants on how technology is making their business grow on national level and you get a lesson on distribution and why there are shipping restrictions to different states in the US.

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  • Talk about your stores and the markets you serve
  • How have you seen the bourbon market effect your business? What’s the good what’s the bad?
  • How does having a very prominent online presence given you an advantage?
  • Do you see your barrel picks making its way out of state because of online orders? Do you feel that impacts locals?
  • We know allocated items in bourbon are coveted right now. How are you dealing with this surge? Do you reward continual shoppers, even online shoppers that are out of state?
  • Is there a better way to get products into the hands of consumers other than the three-tier system?
  • Why are there so many law restrictions on shipping alcohol across state lines? Why can’t we have a uniform federal ruling that allows shipment across state lines?
  • This goes into global shipping. For example: A Malt like Springbank 21 (700 ml) at Masters of Malt retails for $220ish. Even if I bought only one bottle and paid $40 for ship on the 1 bottle, it is still cheaper than purchasing the 750 ml US version for $390ish. Where do you think a savvy consumer would buy? How will US retail stay competitive in the global marketplace at this rate?
  • In an ideal world where you can sell more volume online, what do you want to see changed?
119 – Whiskey Business with Matt Landan of Haymarket Whiskey Bar




With the current climate of overpriced rare whiskey, how do you turn that into a profitable business? Matt Landan talks about pivoting his coffee shop into Haymarket Whiskey Bar, a staple of bourbon country and Top 40 whiskey bar.

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  • Everyone who has visited Louisville probably knows but we are going to talk about the history of the bar
  • Do you think this is becoming a new landmark on the bourbon trail
  • How are you appealing to the local bourbon community?
  • You also do something unique with the price of your Van Winkles too
  • People on the forums also thought you ruined bourbon for maybe 30 minutes last year too
  • Talk about the new Vintage spirits law and what that means
  • You’re keeping up with it. what’s the latest news with it and where are they?
  • What are some potential pit falls?
  • How do retailers or people like yourself protect themselves from frauds?
  • What mistakes have you made trying to run a whiskey bar?
  • What advice would you give to someone?
  • How do feel about increased competition?
118 – Bourbon Community Roundtable #13




Recent whiskey news has really been depressing. There hasn’t been much good that’s come of it so the roundtable spends an hour and complains. We hit on everything from the sadness that is EH Taylor Four Grain being named Whiskey of the Year to the depressing news of no more Eagle Rare store picks in 2018. Read more sorrowing news we talk about in the show notes below

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  • Whiskey Of The Year according to Jim Murray is the EH Taylor Four Grain
  • Did anyone actually like it?
  • Is this a ploy to sell more books?
  • How is this going to effect next year’s release?
  • There is a new Woodford Reserve Master’s Collection
  • Kerry isn’t a fan but Eric does like it. They disucuss
  • David J Montgomery from Professor Cocktail is a moron. He tried selling his BTAC samples on the Secondary Market. Will Buffalo Trace change their sample distribution process now?
  • Do relationships matter when you live in a control state?
  • There will be no Eagle Rare store picks in 2018. Kerry explains.
  • What are UofL fans going to do now with their Pitino and Jurich Maker’s bottles?

Listen to all the roundtables 

117 – The Past, Present, and Future of Bourbon with Chuck Cowdery




Is the madness ever going to end? Are those unicorn bottles going to continue to climb in price for the future? How did we end up here? Past guest Chuck Cowdery, a bourbon authority, enlightens us to how the history of bourbon being an unwanted commodity created stocks of well aged whiskey that led us to the market we see today.

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  • Lets talk about the past and the bourbon, crisis, was it an overall understanding that bourbon might be extinct?
  • At what point did you come in to see some of this first hand?
  • How did advertising work for bourbon? How did you get it into the hands of elders?
  • How did no one see this coming? Like literally no one.
  • You talk about the resurgence of bourbon was partly because of the lack of drinkers because it led to the unintentional benefit of very well-aged whiskey
  • What were distillers doing with this better aged whiskey?
  • Do you think exports are the biggest benefactor?
  • What were bourbon brands doing at the time to appeal to the Japanese and European markets?
  • So people are buying whiskey again, how are distillers ramping up production?
  • Was there a surge of more NDPs and independent bottlers buying sourced whiskey?
  • Why do you call this a “not so attractive” trend?
  • At what point did we start seeing the “shortage”? or is there really a shortage?
  • Have NDPs died off because they can’t source or contract distill now?
  • Will craft distillers put a dent in the market or are they just looking for their piece of the pie?
  • Do you think any of these companies will be “under water” on their investments when the bourbon matures for sales in 4-12 years? Especially when they have to compete with the big boys as they are expanding.
  • Do you think we are going to see people drop off because we don’t have a lot of well-aged whiskey now? We have distillers and craft distillers removing age statements. How will that effect the future?
  • What’s the key to making this trend last?
116 – The Visitor Experience at Heaven Hill with Jeff Crowe




Have you ever visited the Bourbon Heritage Center in Bardstown or the Evan Williams Bourbon Experience in downtown Louisville? It’s time you meet Jeff Crowe who is the General Manager of Visitor Experiences for Heaven Hill. Jeff takes us through what each locations have to offer and gives some insight into how he can fairly distribute Parker’s Heritage and William Heaven Hill releases

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  • Did you come from a hospitality background or whiskey?
  • Was life a bit less hectic in 2013?
  • How has bourbonism grown since you have been around?
  • Has it put more stress on your job
  • Talk about each theEvan Williams Bourbon Experience EWBE and theBourbon Heritage Center BHC and what you will see in each
  • Heaven Hill is unique that you don’t actually ever get to tour where the majority of the bourbon is made. Is there plans to open up Bernheim for visitors?
  • I’ve always told people that they need to visit EWBE to break up the distillery visits because it’s more like a mix of a museum with video projectors. Most distillery visits get pretty repetitive but this breaks the mold. Do you know whose idea it was to build it this way?
  • Talk about the history of this building because it was owned by the Shapiros at one point too.
  • What is the wildest thing you’ve seen happen at either location? Someone trying to dive into the large glass of Evan Williams at the entrance?
  • You also spend time at the BHC in Bardstown. Even though these locations are only an hour away from each other, is there a different vibe or feeling the visitors get from each?
  • Is there something one offers that the other can’t?
115 – More Bourbon Trivia with Freddie Johnson of Buffalo Trace




Freddie Johnson has a long resume. Previous guest on episode 59, 3rd Generation Employee at Buffalo Trace, and Tour Guide Extraordinaire. He joins to talk about Bourbon Pompeii, who was Thomas H Handy (THH) and other tidbits of random knowledge you only get from Freddie.

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  • What’s been going on since the last time we talked?
  • You haven’t been getting a bigger head by reading all those 5 star TripAdvisor reviews have you?
  • Lets give everyone a little refresher about you and your family history at BT
  • So who’s going to continue the family tradition and be the 4th generation?
  • What are the ABCs of bourbon?
  • What is the origin of “the shot”?
  • Who was Thomas H. Handy?
  • Alright, this Bourbon Pompei, lets talk about it.
  • For some other geeks out there besides whisky geeks, you also took part in a new Buffalo Trace virtual reality tour. talk about that.
114 – BCR #12 Blind Tasting




The bourbon community roundtable does a blind tasting with samples sent in by a fan of the show. The best bourbon bloggers out there are put to the test to see if they can figure out where it came from. You won’t believe what happens. Show notes below…

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  • We’ve got a full house tonight with Blake from bourbonr.com, Nick from BreakingBourbon, Kerry of subourbia.com, Brian of SippnCorn, and Michael with @flightofbourbon as our special guest
  • Blake talks about tasting blind all the time
  • What do you do about wanting to sample limited releases, but you may not get the opportunity if you only have that 1 shot to buy the bottle?
  • Throughout the show we try samples A, B, C, and D.
113 – Rum Pursuit with Fred Minnick




Fred Minnick, multi-appearance guest on the show and author of the new book Rum Curious, educates us bourbon drinkers on why rum isn’t so bad and how the rum industry needs the passion of the bourbon community.

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  • Back in February you had a article named “For Rum’s Sake”, an open letter to bourbon drinkers. Was it a plea?
  • Why rum? There’s lots of other spirits
  • Name a few brands that are accessible in parts of the US that are trustworthy.
  • So what’s wrong with Captain Morgan and those typical ones we all think of?
  • We know bourbon has 3 main ingredients, but what are some of the main ones going into rum?
  • We also have corn whiskey, rye whiskey, etc, any variants?
  • So people want to learn more about rum, besides your book, where are the rum fanatics?
  • Talk about the laws and labels for rum producers
  • What do you think about those companies that say they can create an aged rum in less than 7 days using technology?
  • Thanks to Emmet Klocker that sent us some samples from Lemon Hart, Havana Club, and 1931/
112 – Beau Beckman, An update on private barrels at Buffalo Trace




Beau Beckman, Barrel Select Manager at Buffalo Trace, is now a 2nd time guest! We talk about how the program has matured, why you only get to taste 4 barrels rather than more, how the barrels are chosen for the program versus the regular blend, and how you can get your own.

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  • So what’s been happening since the last time we chatted back on episode 009?
  • You’ve managed to stay off the news radar it seems like except there was a good article Forbes put out recently and our good friend Bourbon Truth was talking about good private barrels and said you basically had to lick someone’s balls (especially Beau beckman) to get anywhere
  • So we just did a pick and you said you can have the barrel or we can send it off to Mexico
  • For anyone that doesn’t know and didn’t catch them up to speed on your family heritage that you bashfully don’t like to talk about
  • I was actually out here today doing a barrel selection of Buffalo Trace, talk me through the process of what I experienced today
  • The numbers have been dwindling at every place for barrel selections. Where it was once fruitful to try 12 or more barrels, sometimes it’s down to three. Is this just lack of mature whiskey?
    • or is it lets dwindle down these remaining barrels for single selections and then we will pull out new ones
  • How often does it happen someone will pass on a barrel and then the next group or the group after says something ridiculous like “oh man, that’s the honey barrel!”
  • speaking of honey barrels, do you really believe there are such a thing and how often do those go to single select?
  • how are the barrels chosen for single select, randomly? by a group of tasters?
  • I’ve had some very off profile barrels too
  • Coming and doing a barrel pick for new whiskey geeks is like the ultimate experience. What do you attribute to the success of a single barrel program?
  • Any advice for those stores who are itching to get on the program or know of a shortcut?
111 – Reid & Emerald of 1789b




Reid Bechtle & Emerald Adair of 1789b join the group to talk about the fascinations with the better things in life, how they started 1789b, how barrel selections have changed in 7 years, and the barrel picks they have still yet to do.

  • Introduce yourselves, your background and how bourbon got into your life
  • What are those coins you have in your hands?
  • Explain what 1789b is
  • Where does the name 1789b come from?
  • Do distilleries roll out the red carpet for you?
  • Have the advent of prolific Facebook groups influenced the group?
  • Talk about those early Reid & Emerald picks
  • How has the barrel selection process changed now that you don’t get the pick of everything in the rick house?
  • When newcomers are in the market and they see Billions with Michter’s 20 year and they get caught up in the chase. Do you all get caught up seeking limited releases too?
  • Is there a bourbon pick you haven’t done yet that would be on your bucket list?
  • Listen to the barrel pick we all did back on Episode 105
110 – BCR #11 Eclipse Curses, Old Forester Birthday, and Store Picks




The roundtable is back with a new panel member. Some of us got cursed by making fun of the eclipse while others are being cursed by the Old Forester vapor gods by stealing some extra alcohol for OFBB 2017. Show notes below…

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  • Thanks to Maxwell Christy of SuperflyBourbonClub, Blake from bourbonr.com, Jordan from BreakingBourbon, and a brief appearance from Kerry of subourbia.com
  • Who watched the eclipse today? Anyone else underwhelmed?
  • OFBB is releasing their 2017 Birthday Bourbon
  • How about Old Forester Statesman? Has anyone tried it yet?
  • Why is it people are ok with higher prices on private label bourbons however it’s not like that in any other industry?
  • Quinn English asks “I’d like to hear more about distribution and alternatives for the three tier system”
  • Vlad Belchinsky asks “I would like to see a discussion about ‘store picks”, are they really and why does someone’s opinion of 1 barrel drive the price up over a standard release?”
  • Adam Kessell asks “Another topic is what you drink when you don’t drink bourbon. And it’s connection to bourbon. Or bourbon barrel aged tequila/rum, etc.”
109 – Retail Pricing Wars!




Retail Pricing Wars! Does MSRP really mean anything? How do stores price their products relative to their size, customer base, and geographic location? We’re joined by Ed Bley of Cork N Bottle and Angelo Ingrati of Peppino’s Liquors & Wine to discuss both sides of the story. Read Show Notes Below.

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  • What’s your reason on why your stores can sell above MSRP?
  • Why would any store NOT sell at secondary pricing?
  • How does geography play a role into this with Kentucky vs NYC?
  • Is Buffalo Trace or the distillery the real culprits of the problem?
  • Don’t most liquor stores make their money on volume rather than limited releases? So how do you keep your customers happy after this bubble bursts?
  • Small mom & pop shops are losing allocation and reps are favoring big box stores, do you see this as a problem on the distributer side?
  • Do store owners get tired of hearing “Do you have any X?”
  • What do you think is the effect of square footage of your retail space? What are their advantages?
  • How do you buy enough fireball to get any limited release bourbon?
  • Are everyday items priced higher in NYC like Maker’s Mark?
  • By raising the retail price, then do you feel like you are cutting out the distributor and the distillery of their fair share?
108 – Denny Potter, Master Distiller at Heaven Hill




Denny Potter, Master Distiller and VP of Operations at Heaven Hill, talks about his past handling dangerous chemicals, answers if bourbon production is green, touches on age statement removals and the market for higher age statements.

Show Notes:

  • Thanks to Linden Ferguson for being the guest co-host
  • The man behind many of the famous brands we talk about on the show like Evan Williams, Elijah Craig, Henry McKenna, Larceny and much more. Former Master Distiller and now VP of Operations at Heaven Hill, Denny Potter
  • Talk about your history and how you came to Heaven Hill
  • Talk about your old jobs dealing with dangerous chemicals.
  • Talk about the environmental impact of bourbon production.
  • So you have a history of rum. What do you think about this newborn uptick in Rum interest?
  • How many barrels is Heaven Hill producing per day?
  • What once was impossible to get rid of and now HH has been known for their high aged premium products by whiskey geeks. From Martin Mills 24 to EC18 and 23 and WHH 14 and 15 years, do you anticipate the future whiskey drinkers 10 years from now to still be wanting higher aged products?
  • There’s a little known gem here in KY and that’s the 6 year BIB white label. When you travel do people ask you about how they can get their hands on some?
  • What are some of those labels people are always wanting to know more about or how they can get their hands on?
107 – Joe Magliocco, President of Michter’s Distillery




Joseph Magliocco, President of Michter’s Distillery and CEO of Chatham Imports, joins the podcast to talk about the rebirth of an American Whiskey brand and how he used to sell it growing up. He talks about why he rebooted Michter’s in Kentucky rather than Schaefferstown, Pennsylvania and we talk through each of their whiskeys and ryes including their extreme high end expressions and whether or not the barrel proof bourbon will be a line extension.

  • Lets talk about the beginning because you’re an odd type of guest for us. We’re typically getting Andrea Wilson or Pam Heilmann on to talk about brands, but you my friend are the business end. Talk about how you carved your path in this wine and spirits world
  • I’m glad to hear you call it Michter’s because i hear people call in “Mishters” and i cringe.
  • Talk about the history of Michter’s and where you come in
  • What legal hurdles did you have to overcome when taking the name?
  • You could have created a new brand. You didn’t need the name. But why use the Michter’s name anyway?
  • Why did you decide to revive the brand in Kentucky vs the history in Schaefferstown, Pennsylvania
  • I mean, that distillery in PA had one of the greatest iconic runs of all time with AH. Hirsch. Can you comment on that?
  • You are also reviving other brands like Bombergers and Shenks.
  • All of these brands have origins in Schaefferstown, Pennsylvania
  • You know I wish I was smart enough to get my hands on M25 Rye and even more bottles of M10. Those older vintages are out of this world
  • I’m going to put you on the hot seat here for a minute. How do you justify the price tag of your Celebration bourbon?
  • What’s future expansion looking like for Michter’s?
  • Where are you planning to take the brand next?
  • During the week of the KY Bourbon Affair you released a barrel strength Michter’s. Is this going to be a line extension?
  • Listen to all the Michter’s Podcasts.
106 – BCR #10 – Age Statement Removals, Buying Regrets, and Pre-Sourced NDP




#BCR is back again with more questions than ever coming from our viewers. We talk about Sazerac’s devious marketing tactic with age statement removal, the regrets of past purchases, will we see a buying increase of pre-sourced NDP after their stills are running, and how our buying habits have changed

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  • So Who’s shipped their samples from the last roundtable?
  • The picture BCR made famous. Old Charter 8 vs 8yr. Was there a case to be made?
  • Lucas asks: With the bourbon boom in full effect, many of the large NDPs have really focused over the last few years on getting their own stills set up. Many of these brands have loyal followings from people that know what an NDP is . As these brands start to bottle their own juice, will we see a shift along the same lines as the hunt for stitzel weller juice or old heaven hill stock. Brands like Bulleit, Michters, Angels envy, and Luxco have plenty of money to pay chemists and tasters to keep flavor as close as possible but bourbon nerds are notorious for wanting what they no longer can get. What are your thoughts on the possibility of a subculture being created for people that really want Four Roses Bulleit or Heaven Hill Ezra brooks instead of what these companies are actually producing on their own? Will brands suffer as they change sources? Will we not notice it at all because the blending process is so key to major bourbon labels? Will consumers notice at all?
  • Eric, who has yet to make an appearance from Breaking Bourbon, posted an article about changing our buying habits. Have you all slowed down? Amped up? Do you have more bourbon than you can drink in your lifetime? http://breakingbourbon.com/a-different-persepective-changed-my-buying-habits.html
  • Rick Noland asks: You guys talk about FOMO. I also occasionally have FOBR (Fear of Buyer’s Remorse). How about an open discussion for the next Roundtable for the bottle(s) everyone regrets buying?
105 – Behind a Russell’s Reserve Barrel Pick with Cork N Bottle, Reid & Emerald, and more at Wild Turkey




Wild Turkey Barrel Selection Exclusive with Ed Bley of Cork N Bottle, Reid and Emerald of 1789b, Nick Dikeos of The Bourbon Mafia, and Jimmy Russell of Wild Turkey. Get an inside look at how these connoisseurs of bourbon choose barrels while Jimmy is rattling off more information and history than we knew before. This is a Bourbon Pursuit first, bringing you inside on a private barrel selection.

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  • Everyone introduce themselves
  • Ed, what’s your mentality going into a barrel pick?
  • Jimmy, what hasn’t been tried in this business?
  • Jimmy, you said Wild Turkey doesn’t produce anything outside of their own brands but what about Old Ripy and Bond and Lilliard?
  • Emerald, what’s bourbon like in Arizona?
  • Jimmy, talk about Chill Filtering
  • Ed, do you feel like we could be choosing barrels that have been passed on by others?
  • Jimmy talks about MGP, Schenley, and more
  • Nick, talk about off-profile picks and why they are desired
  • Emerald, how has barrel picking changed since bourbon has become so popular because you can’t get things like private ETL?
  • Reid, talk about the differences between choosing barrels at Four Roses
  • Jimmy, talk about the oak that goes into making the barrels
  • Jimmy, when it comes to local farmers, does farm to bottle really mean anything?
  • Jimmy, how did you get in trouble with the Wild Turkey pewter tops?
  • Ed, Reid, and Nick, what do you think collaborations of different stores and groups coming together to make something special?
  • Jimmy, talk about Parker Beam from Heaven Hill
  • These bottles will be in stores very soon!
104 – 10 Interviews from WhiskyLive Louisville 2017




A combination of 10 interviews all done at WhiskeyLive in Louisville. This podcast features Fred Noe and Beth Burrows of Jim Beam, Joe Beatrice of Barrell Bourbon, Brian Gelfo of Rabbit Hole, John Foster of Smooth Ambler, Josh Hollifield of Barton 1792, Kelly Ramsey of Art Eatables, Winston Edwards of Balcones, Greg Roshkowski of Cooper’s Craft, and we wrap it up with Bill Thomas of Jack Rose.
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103 – Drew Mayville, Master Blender at Buffalo Trace / Sazerac




Drew Mayville, Master Blender at Buffalo Trace / Sazerac, has one of the most important jobs and that’s making sure the blended products meet a flavor profile. We dive into the differences between tanked and non-tank Sazerac 18 year and even talk about his involvement with the Old Rip 25 year.

– Talk about your past because I did some LinkedIn sleuthing last night and come to find out you’re no spring chicken.
– Talk about what it means to be a master blender because we talk to master distillers all the time but we don’t get to see this side very often
– talk about the panel and the process
– would you say blenders are under appreciated in this business?
– talk about some of the labels you are blending for
– lets take Eagle Rare as an example, what are some of the characteristics you are looking for to have it’s consistency?
– are you using a previous batch or set of samples and comparing that to new samples?
– Did i read somewhere that BT’s Buffalo Cream is your baby?
– what else are you or your team responsible for?
– fireball?
– Harlen has his vodka. If you have your way, what sort of spirit do you want your name across?
– Everyone knows that warehouse X is part of the experimentation projects. Do you have some of your own things over there as well?
– Don’t you think experimentation of everything has been done already? Many consumers are just looking for good bourbon from a good distillery with a rich history.
– Personally, the EHT 4 Grain was a way to build the EH Taylor hype but, of BT knew the 4grain bourbon was better than 3, then all bourbons would have been 4grain from the beginning. am i wrong?
– Is the single barrel, barrel proof explosion going to put you out of business?

102 – Brent Elliott, Creating Al Young’s 50th Anniversary Bourbon for Four Roses at WhiskyLive



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Brent Elliott, Master Distiller at Four Roses, takes us through the creation of Al Young’s 50th Anniversary bourbon at an exclusive session during WhiskyLive.

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101 – BCR9 Counterfeits in the Secondary Markets



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The Bourbon Community Roundtable #9 talks about the recent news of one man who has defrauded the secondary bourbon market with counterfeit bourbon. We wrap up the show talking about the Weller 12 craze.
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100 – Charlie Downs, Artisanal Distillery Manager at Evan Williams Bourbon Experience



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Charlie Downs, Artisanal Distillery Manager at Evan Williams Bourbon Experience (a part of Heaven Hill Brands) talks about the operations, his mentorship with Parker Beam, and the recollection of events that took place at the Heaven Hill fire of 1996.
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099 – Fred Minnick, Bourbon Author, Pundit and Expert



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Fred Minnick, Bourbon Author, Pundit, and Expert, joins us to discuss the San Francisco Spirits Competition, asking if bourbon is just a gimmick when it comes to experimentation, how the new vintage spirits law will effect Louisville, and if pricing has gone out of whack!
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098 – Campbell Brown, President of Old Forester, at the Derby Museum Legend Series


Campbell Brown, President of Old Forester Bourbon, is interviewed by Fred Minnick at the Kentucky Derby Museum’s Legend Series.
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097 – Bourbon Community Roundtable #8 Derby Special


The Bourbon Community Roundtable #8 is back for a Derby special to talk about their lack of desire for ORVW25, a surprise twist with Bulleit Bourbon, and results from San Francisco
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096 – JK McKnight, Founder Forecastle Festival, talks Bourbon Lodge

JK McKnight, Founder and Captain of Forecastle Festival, talks about running a music festival and how their Bourbon Lodge has become a festival of itself.
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095 – Beth Burrows, Ambassador for Beam Suntory, Jim Beam History and Expressions


Beth Burrows, Kentucky Bourbon Ambassador for Beam Suntory, gives us all the history behind Jim Beam and the different expressions. We even get the chance to learn how Baker’s Bourbon got its name.
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094 – Bourbon Truth, the infamous blogger and twitter persona who tells it like it is


Bourbon Truth, the infamous blogger and twitter persona known as Lloyd Christmas, gives a Bourbon Pursuit exclusive where no one is safe. He tells it like it is and let’s you know not everything smells like roses.
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093 – Tom Bulleit of Bulleit Distilling Co at the Derby Museum Legend Series


Fred Minnick interviews Tom Bulleit of the Bulleit Distilling Company for the Kentucky Derby Museum’s Bourbon Legends Series.
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092 – Building the Barrels at Brown Forman with Michael Nelson

We are going back and revisiting episode #056 about building the barrels at Brown Forman. This is a great to wrap up back to basics month.
Michael Nelson, Plant Director at the Brown-Forman Cooperage, gives a step-by-step and inside look to the barrel making process.
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091 – Mike Sherman, Owner of Vendome Copper and Brass Works – Making Whiskey Stills


Mike Sherman, Owner of Vendome Copper and Brass Works, joins the show to talk about the art and craftsmanship that go into making the stills and how they have established being the best and #1 still maker after a century of being in business.
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090 – Bourbon Community Roundtable #7 – Our Beginnings and Newbie Tips


The Bourbon Community Roundtable #7 talks about their beginnings with bourbon. Where did it all start, the intimidating scenarios, tips for beginners, and even tips for veterans.
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089 – Bernie Lubbers, Whiskey Ambassador for Heaven Hill, dives deep into Bottled in Bond


Bernie Lubbers, Whiskey Ambassador for Heaven Hill and also known as The Whiskey Professor, joins the show to talk about bottled-in-bond and what makes these bourbons “bricks of gold”.
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088 – Tim Knittel, Bourbon Educator at Distilled-Living.com talks Bourbon 101/201


Tim Knittel, Bourbon Educator at Distilled-Living.com and a certified Stave & Thief Society Executive Bourbon Steward, kicks off “back to basics” month by giving an in-depth Bourbon 101 and 201 level knowledge bomb. You will learn something new, guaranteed or your money back!
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087 – Brent Elliott, Master Distiller at Four Roses


Brent Elliott, Master Distiller at Four Roses, talks about how he never owned a bottle of Four Roses until he interviewed and how the conversation went when he was tapped to be the new Master Distiller.
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086 – Bourbon Community Roundtable #6


The Bourbon Community Roundtable #6 discusses Beam sales tactics with OGD114 news, Buffalo Trace OFC conspiracy theories, and is there a bias towards NDP/MGP when buying off the shelf.
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085 – James Markert, author of The Angel’s Share


James Markert, author of The Angel’s Share, joins the show to share information about the first fictional novel based on bourbon that takes place in Twisted Tree, Kentucky on an old family distillery that was abandoned after prohibition.
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084 – Elizabeth McCall, Sensory Scientist and Master Taster at Woodford Reserve


Elizabeth McCall, Sensory Scientist and Master Taster, Brown-Forman, joins the show to share what happens behind the white curtain and how people with a psychologist degree are recruited into bourbon.
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083 – Ed Bley, Spirits and Beer Manager at Cork N Bottle


Ed Bley, Spirits and Beer Manager at Cork ’N Bottle, joins the show to talk about their historic past with bourbon, the importance of shopping small, and his process of doing barrel picks
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082 – Bourbon Community Roundtable #5


The Bourbon Community Roundtable #5 dicusses the theories behind Old Scout, 2017 Predictions and Easily Obtainable Barrel Proof Choices.
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081 – Ryan Ashley, COO and Director of Distillery Operations at Four Roses


Ryan Ashley, COO and Director of Distillery Operations, talks about how his history of beer brewing led him to distillation, the Four Roses brand, distillery expansion, and even hints at a possible Four Roses Rye.
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080 – Chuck Cowdery, Bourbon Author and Pundit, talks Beam Backpedaling and Sazerac Money


Chuck Cowdery, Bourbon Author and media pundit, joins to talk about Jim Beam backpedaling it’s way out of Booker’s price increase and the unique purchases Sazerac is making to expand their footprint.
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079 – John Little, VP and Head Distiller at Smooth Ambler


John Little, VP and Head Distiller at Smooth Ambler, talks about the how the whole operation started from a note his father-in-law gave him from Time magazine. John dives into the roots of his current distillation and the single barrels seen on the market.
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078 – Bourbon Community Roundtable #4 – 2016 in Review


This one is going to be a heater in December! Join Bourbon Pursuit along with bloggers from Bourbonr, Subrourbia, and Sipp’n Corn to talk about these following questions and a 2016 Year in Review:
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077 – Jimmy Russell, Master Distiller and Legend at Wild Turkey


Jimmy Russell, Master Distiller and Legend at Wild Turkey, sits down to tell his story. He thinks he’s “Plain Ol’ Jimmy” but once you hear his stories about childhood, befriending the likeness of greats in the industry, and sharing his wealth of knowledge you will see he really is an icon.
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076 – Kevin Didio, Manager of Kentucky Visitor Experience at the Bulleit Frontier Experience


Kevin Didio, Manager of Kentucky Visitor Experience at Bulleit Frontier Experience, talks about his career in bourbon with multiple distilleries, dives into the history of Stitzel-Weller and IW Harper, and talks about the visitor attractions you can see at the reinstated Stitzel-Weller Distillery.
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075 – Bourbon Community Roundtable #3


Bourbon Community Roundtable #3 – we discuss best bottles for the dollar, holiday sharing, hunting stories, and Kerry’s #pappyslap
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074 – Eddie Russell, Master Distiller at Wild Turkey


Eddie Russell, Master Distiller at Wild Turkey, joins the show to discuss growing up around the distillery, apprenticeship, and what tradition has taught him about the business.
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072 – Jay Erisman, Vice President, and Hannah Loween, General Manager, New Riff Distilling


Jay Erisman, Vice President, & Hannah Loween, General Manager, from New Riff Distilling talk about the unique bourbon they are making while being in an urban setting.
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071 – Chris Trevino, Liquor Hound


Chris Trevino, the YouTube sensation known as Liquor Hound, talks about the intricacies of reviewing whiskey ranging from the type of glass to even the water used to dilute it.
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070 – Bourbon Community Roundtable #2


Bourbon Community Roundtable #2 – we discuss bourbon regrets, thoughts on bottle signings, what brand markets best, and weller special reserve.
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069 – Fred Minnick, author of Bourbon: The Rise, Fall, and Rebirth of an American Whiskey

Fred Minnick, acclaimed bourbon author who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey, shares his history before bourbon, dive into chapters of bourbon history, and get his opinion on barrel finishes if it’s still a bourbon and age statement removals
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068 – Tom Herbruck, Master Brewer and Distiller of Tom’s Foolery


Tom Herbruck, Master Brewer and Distiller of Tom’s Foolery, and his wife Lianne, Rack House Manager, share their beginnings when Tom ran a still at the age of 15 and turning his hobby into a business that is producing the first bonded bourbon outside of Kentucky in over 50 years.
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067 – Bill Thomas, Owner of Jack Rose


Bill Thomas (@MashBill_Thomas), Owner of Jack Rose (@JackRoseinDC), tells his history of turning a passion for whiskey and 20 years of dusty hunting into the single largest collection of epic bourbon that is available for sale at Jack Rose Dining Saloon in Washington D.C.
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066 – Tim Hagan and Ethan Pardieu, Kentucky Bourbon Boys Distillery Tours


Tim Hagan and Ethan Pardieu, Kentucky Bourbon Boys Distillery Tours, give insights into their customized tours and how they learned about bourbon themselves.
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065 – Bourbon Community Roundtable #1


Bourbon Community Roundtable #1: Our guests include Blake from Bourbonr.com, Nick from BreakingBourbon.com and Kerry from Subourbia.com.
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064 – Vince Roth, Partner of Final Furlong Racing & Chad Butters, Co-Founder of Eight Oaks Distillery


Chad Butters, Co-Founder and CEO of Eight Oaks Craft Distillery, and Vince Roth, Managing Partner of Final Furlong Racing Stables, talks about a new partnership to invest in a horse and get bottles of bourbon in return
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063 – Trey Zoeller, Founder and Master Blender of Jefferson’s Bourbon


Trey Zoeller, Founder and Master Blender of Jefferson’s Bourbon, shares his story with some new information about a new Presidential special release.
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062 – Susan Reigler, Bourbon Women Association


Susan Reigler, Executive Bourbon Steward, joins the show again to talk about Bourbon Women, an organization founded to join like-minded individuals around the nation.
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061 – Mark Coffman, Master Distiller for Town Branch at Alltech Brewing


Mark Coffman, Master Distiller at Alltech Brewing, which is the home of Town Branch bourbon, talks about being a Brewmaster as well as a Master Distiller.
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060 – Kelly Ramsey, Bourbon-Certified Chocolatier and Owner of Art Eatables


Kelly Ramsey, Bourbon-Certified Chocolatier and Owner of Art Eatables, talks about her delicious bourbon truffles and the difference between bourbon balls.
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059 – Freddie Johnson, 3rd Generation Employee at Buffalo Trace


Freddie Johnson, 3rd Generation Employee and Tour Guide at Buffalo Trace, talks about his family legacy and his depth of bourbon knowledge.
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058 – Tim Judge, Global Ambassador for Bulleit Bourbon


Tim Judge, Global Ambassador for Bulleit Bourbon, dives into the Bulleit Bourbon origination and all the new expansion taking place.
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057 – Jason Brauner, Bourbon’s Bistro

Jason Brauner, Owner of Louisville-based restaurant Bourbon’s Bistro, talks about his family history at National Distillers and running a full serviced bourbon-themed restaurant.
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056 – Michael Nelson, Plant Director at Brown-Forman Cooperage


Michael Nelson, Plant Director at the Brown-Forman Cooperage, gives a step-by-step and inside look to the barrel making process.
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055 – Josh Hollifield, Visitor Center Manager for Barton 1792

Josh Hollifield, Visitor Center Manager for Barton 1792, gives a history of the grounds and an insider look to the resurgence of the 1792 brand.
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054 – Susan Reigler, Bourbon Authority – Pairing Food and Bourbon Cocktails

Susan Reigler, Executive Bourbon Steward and author of multiple bourbon books, talks about her past as a food critic and shares how to pair food with bourbon and explains what it means to be an Executive Bourbon Steward.
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053 – Chef Edward Lee, Cooking with Bourbon


Chef Edward Lee, 4-time James Beard nominee, TV Show host, owner of 610 Magnolia and Milkwood, dives into culinary arts and cooking with bourbon while sharing his philosophy on bourbon with dinner that led to the creation of Jefferson’s Chef Collaboration.
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052 – Kerry Bossak, Subourbia.com – Annoying Trends in Bourbon


Kerry Bossak (@bourbon_gamer), author of Subourbia.com, talks about how bourbon helps him lose weight and goes over his top 10 list of the most annoying trends in the bourbon world.
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051 – Whiskey Wash Roundtable with Maggie Kimberl, Nino Marchetti, and Michael Veach


A Whiskey Wash Roundtable. Maggie Kimberl, Nino Marchetti, and Michael Veach join as we discuss Maker’s 46, Pappy & Co Cigars, history of Buffalo Trace, Castle & Key, and the failed crowd funding campaign by Jim Rutledge.
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050 – Ray Perryman, Spirits Manager at Liquor Barn


Ray Perryman (@LBSpringHurst), Spirits Manager at Liquor Barn (@LiquorBarn) in Louisville, shares an insider view to carrying over 400 bourbon and whiskeys, how to deal with the allocated ones, and keeping transparency.
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049 – Jordan, Eric and Nick, authors of BreakingBourbon.com

Jordan, Eric and Nick, authors behind BreakingBourbon.com, talk about how bourbon fill levels change flavor profiles and we look at the new releases to come in 2016.
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048 – Adam Johnson, 2016 Kentucky Bourbon Affair


Adam Johnson (@CamperJohnson), Director of the KY Bourbon Trail, comes back to gives us the scoop on the 2016 Bourbon Affair and a more about Senate Bill 11.
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047 – Andrea Wilson, VP and GM of Michter’s Distillery


Andrea Wilson, Vice President and General Manager of Michter’s Distillery, gives us the history of Michter’s, her rich history influencing the bourbon industry behind the scenes, and hints at a new 20 year bourbon release and potential Celebration.
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046 – Andy Treinen, Prohibition and more at the Frazier History Museum


Andy Treinen, the Director of Marketing at the Frazier History Museum (@FrazierMuseum), talks history of prohibition, the future Bourbon Museum for “bourbonism”, and the Old Forester Speakeasy Series.
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045 – Chris Morris, Master Distiller at Woodford Reserve


Chris Morris, Master Distiller at Woodford Reserve, gives an insight into the historic grounds and the $1000 Mint Julep in time for Derby.
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044 – Fred Noe, Master Distiller at Jim Beam


Fred Noe, Global Ambassador and Master Distiller at Jim Beam, talks about the history of Jim Beam, his celebrity encounters and the new Booker’s Rye release.
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043 – Patrick Hutchens, Promotional Wood Products


Patrick Hutchens, Owner of Promotional Wood Products, shares his company’s story of giving premium bourbons the extra edge.
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042 – Matt Gandolfo, Brand Ambassador for Wild Turkey


Matt Gandolfo, Brand Ambassador for Wild Turkey, talks history of the brand, non-GMO grains, each of the expressions and the new “Decades” release set for May 2016.
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041 – Brian Gelfo, Maker’s Mark Ambassador Extraordinaire


Brian Gelfo, Maker’s Mark Ambassador Extraordinaire & Bourbon Mafia Member, goes in depth about the Maker’s Mark Ambassador.
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040 – Jackie Zykan, Master Bourbon Specialist for Old Forester


Jackie Zykan, Master Bourbon Specialist for Old Forester, talks about each of the individual expressions and the history behind this Louisville based brand. (more…)

039 – Rob Samuels, COO of Maker’s Mark

Rob Samuels, COO of Maker’s Mark, talks about the operations behind Maker’s and holding almost every job at the distillery since he was 9.
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038 – Turner Moore, Whiskey Obsession Festival

Turner Moore, President of Whiskey Obsession Festival, joins the show to talk about the festival and what to expect this year. It takes place 3/30/2016-4/1/2016 in Sarasota Florida.
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037 – Bernie Lubbers, Brand Ambassador for Heaven Hill – Part 2

(Part 2) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, continues in Part 2 talking about Heaven Hill bourbon brands, the removal of the 12 year Elijah Craig age statement and breaks out the guitar for a Bourbon Pursuit first. (more…)

036 – Bernie Lubbers, Brand Ambassador for Heaven Hill – Part 1

(Part 1) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1.
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035 – Seth Thompson, The Bourbon Classic


Seth Thompson, of The Bourbon Classic, chats about all the awesome events being held from Feb 23-27th, 2016 and how you can get last second tickets.
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034 – Chad Hartsfield, Owner of ReWicked Candles


Chad Hartsfield, Owner of ReWicked Candles, discusses the process of turning old bourbon bottles into works of art. (more…)

033 – Greg Davis, Master Distiller Maker’s Mark


Greg Davis, Master Distiller at Maker’s Mark, talks about how is continuing the tradition that has been set and more about day to day operations. (more…)

031 – Reid Mitenbuler, author of Bourbon Empire

Reid Mitenbuler (@ReidMitenbuler), author of Bourbon Empire, joins Ryan and Kenny to talk about the history and psyche of bourbon, “a distinctive product of the United States”. (more…)

032 – Erik of @BourbonSeason, Bottle Chase and Secondary Markets


Erik of @BourbonSeason joins the show to talk about the infamous bottle chase and the growing secondary market. (more…)

030 – Robert Mohr & Tom Johnson, Aroma Academy Sensory Training for Bourbon

Robert Mohr & Tom Johnson of Aroma Academy (@AromaAcademyUS) join the podcast to talk about the science behind using olfactory senses to know more about your bourbon and the key aromas. (more…)

029 – John Kowalczyk, Bourbon Christmas Gift Exchange


John Kowalczyk reveals how he started a Bourbon Christmas Gift Exchange that grew from just a handful of friends to an event that is sponsored by liquor stores and distilleries. (more…)

028 – Matt Jamie, Founder and Owner of Bourbon Barrel Foods


Matt Jamie, Founder and Owner of Bourbon Barrel Foods, talks about how he started a company with Bluegrass Soy Sauce into a brand that does everything to promote “Eat Your Bourbon”. (more…)

027 – Dixon Dedman, Partner in Kentucky Owl Bourbon


Dixon Dedman, Owner Operator of Beaumont Inn & Partner in Kentucky Owl, joins us to talk about his family history and how they revitalized a brand that died during prohibition. (more…)

026 – Mikael Mossberg, Co-Founder and CEO of Distiller


Mikael Mossberg, Co-Founder & CEO of Distiller, talks about his whiskey recommendation app and how his whiskey passion led him to be in the startup world. (more…)

025 – Nino Marchetti, Founder of TheWhiskeyWash.com


Nino Marchetti (@WhiskeyWash), Founder at TheWhiskeyWash.com, joins us today to announce a new partnership between us. We talk about his news outlet, the authors, products, and most importantly, his bunker! (more…)

022 – The Duo, A Look Into the Past


Your hosts, Kenny and Ryan, take a look back on the past 21 episodes. We talk about the guests and what is still to come with the remaining part of the year. (more…)

024 – Kris Comstock, Buffalo Trace Bourbon Marketing Director


Krim Comstock, the Bourbon Marketing Director at Buffalo Trace, talks about how he made his way to Kentucky and gives us insight into the brands and even the new 2015 Buffalo Trace Antique Collection (sorry about the horrible audio on this one). (more…)

023 – Carol Perry, Stitzel-Weller’s Jack of all Tradesman


Carol Perry, or just Perry, is a legend in his own right. Perry has worked at the Stitzel-Weller distillery in Shively for 45 years. He has held about every job you could possibly have and is currently working security and head greeter for the Bulleit Frontier Experience. (more…)

021 – Brent Goodin, Master Distiller at Boundary Oak


Brent Goodin, Master Distiller at Boundary Oak Distillery, discusses his new startup distillery and how his first bottle of bourbon off the line sold for $28,000. (more…)

020 – Brian Haara, Author of Sipp’n Corn blog


Brian Haara (@SippnCorn), Attorney and blogger at Sipp’n Corn, joins the podcast to talk about the history of the bourbon industry through the lens of lawsuits. Listen to find out how Colonel Taylor loved getting himself into trouble as well as the real story behind Ezra Brooks. (more…)

019 – David Mandell, CEO of Bardstown Bourbon Company


David Mandell, CEO of the Bardstown Bourbon Company, talks about the beginning of one of the newest and largest distilleries to ever hit Bardstown, KY. We talk about the present and future of this up and coming distillery. (more…)

018 – Marianne Barnes, Master Distiller of former Old Taylor Distillery


Marianne Barnes, Master Distiller at The Distillery Formally Known as Old Taylor, discusses her new role, what everyone can expect coming from this revitalization, and insights into what it takes to be a master distiller. (more…)

017 – Ewan Morgan, Diageo and Orphan Barrels


Ewan Morgan, National Director for the Diageo Masters of Whiskey, joins us from DC to talk about his past with whiskey, scotch, and bourbon. We dive deeper into the Orphan Barrel releases as well as the latest, Blade and Bow. (more…)

016 – Marianne Zickuhr, Preserving Whiskey Row

Marianne Zickuhr, Executive Director of Preservation Louisville, talks about the history of Whiskey Row and her involvement with preserving this iconic landmark in downtown Louisville, KY. (more…)

015 – Sean Higgins Mint Julep Tours

Sean Higgins, Chief Fun Officer of Mint Julep Tours, talks about the array of tours they offer with customized trips with their tag line “the purpose of fun is to have some”. From bourbon to horses to zip lines, Sean is your Louisville concierge. (more…)

014 – Adam Johnson, Kentucky Bourbon Affair


Adam Johnson, Director of the KY Bourbon Trail & Bourbon Affair, joins us as the first ever two-time guest! This time we talk about the Kentucky Bourbon Affair that will be taking place June 3rd-7th 2015.
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013 – Angel’s Envy with Kevin Curtis and Kyle Henderson

Kevin Curtis, Distillery Operations Manager, and Kyle Henderson, Production Manager and grandson of Lincoln Henderson, from Angel’s Envy join to talk about their roles and the new distillery in the works.
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012- Jim Rutledge, Master Distiller Four Roses (Part 2)


Jim Rutledge, Master Distiller at Four Roses, joins us for Part 2 of this 2-Part podcast and discusses his travels, limited edition releases, one floor warehouses, and how he’s shaping their future. (more…)

011 – Jim Rutledge, Master Distiller Four Roses (Part 1)


Jim Rutledge, Master Distiller at Four Roses, joins us for Part 1 of this 2-Part podcast and talks about his education, job history, his love for bowling, and how he brought Four Roses straight bourbon back to the US.
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010 – Martha Carlin, Great Great Grandaugher George T. Stagg


Martha Carlin, Great Great Granddaughter of George T. Stagg, talks about her gaggle of Stagg bottles up for auction, her family history in the bourbon industry, and how much George T. Stagg really loved to fish.
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009 – Beau Beckman Barrel Select Manager Buffalo Trace


Beau Beckman, Barrel Select Manager at Buffalo Trace (and great great great great great grandson of Colonel EH Taylor), talks about his family legacy, the process of buying a barrel, and how technology is changing the future of the program with Single Barrel Select.
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008 – Adam Johnson Kentucky Bourbon Trail


Adam Johnson, Director of the KY Bourbon Trail & Bourbon Affair, talks about tourism, the places to visit, horse country, and craft distilling.
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007 – Maggie Kimberl, Louisville.com

Maggie Kimberl (@LouGirl502), author of everything bourbon for Louisville.com, joins the duo to talk about bourbon in the news and media.
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006 – Wes Henderson, Angels Envy Chief Innovation Officer

Wes Henderson, Chief Innovation Officer of Angel’s Envy, joins us to talk about the start of this brand, his father’s heritage, and more
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005 – Blake Riber, author of bourbonr.com blog

Blake Riber, author of bourbonr.com, talks about the popularity of his blog, his ideas and the release of a brand new app!
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004 – Mike Sonne, Head Taster and Quality Control Heaven Hill

Two part podcast. First part discussion about Heaven Hill growth and demand. In the second part, Ryan joins Mike Sonne, “Chief” Bourbon Quality Control Taster at Heaven Hill, to talk about his job working with Parker Beam and Denny Potter
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003 – Al Young, Brand Ambassador of Four Roses

Al Young, Brand Ambassador of Four Roses, talks about the rich history of the brand and his story
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002 – Harlen Wheatley, Master Distiller Buffalo Trace

Harlen Wheatley, Master Distiller at Buffalo Trace, joins us we discuss multiple facets of his history and life at the famed Buffalo Trace Distillary (Read Show Notes)

001 – The Duo and Hunting Parties

Meet Ryan and Kenny. Your hosts on this journey. They discuss everything about the show and more
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