116 – The Visitor Experience at Heaven Hill with Jeff Crowe

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Have you ever visited the Bourbon Heritage Center in Bardstown or the Evan Williams Bourbon Experience in downtown Louisville? It’s time you meet Jeff Crowe who is the General Manager of Visitor Experiences for Heaven Hill. Jeff takes us through what each locations have to offer and gives some insight into how he can fairly distribute Parker’s Heritage and William Heaven Hill releases

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  • Did you come from a hospitality background or whiskey?
  • Was life a bit less hectic in 2013?
  • How has bourbonism grown since you have been around?
  • Has it put more stress on your job
  • Talk about each theEvan Williams Bourbon Experience EWBE and theBourbon Heritage Center BHC and what you will see in each
  • Heaven Hill is unique that you don’t actually ever get to tour where the majority of the bourbon is made. Is there plans to open up Bernheim for visitors?
  • I’ve always told people that they need to visit EWBE to break up the distillery visits because it’s more like a mix of a museum with video projectors. Most distillery visits get pretty repetitive but this breaks the mold. Do you know whose idea it was to build it this way?
  • Talk about the history of this building because it was owned by the Shapiros at one point too.
  • What is the wildest thing you’ve seen happen at either location? Someone trying to dive into the large glass of Evan Williams at the entrance?
  • You also spend time at the BHC in Bardstown. Even though these locations are only an hour away from each other, is there a different vibe or feeling the visitors get from each?
  • Is there something one offers that the other can’t?

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