037 – Bernie Lubbers, Brand Ambassador for Heaven Hill – Part 2

Posted on Posted in podcast

(Part 2) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, continues in Part 2 talking about Heaven Hill bourbon brands, the removal of the 12 year Elijah Craig age statement and breaks out the guitar for a Bourbon Pursuit first.

  1. Let’s talk about some of the brands from HH, because there are quite a few of them. But we will focus on the bourbon, of course. I’ll give you a name and you give us a fun fact or tidbit. (this is awesome! must listen part!)
  2. The cat is out of the bag. And it’s been the hot topic for the past week Elijah Craig is dropping the 12 year age statement and it’s going to be a blend of 8-12 years. You have a pretty firm stance on age statements. Talk about what that means to you
  3. What are the pros and cons of keeping and removing the the age statement?
  4. We wrap up the show with Bernie playing an original tune that has lots of different bourbons.

Leave a Reply