Fred Minnick, acclaimed bourbon author who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey, shares his history before bourbon, dive into chapters of bourbon history, and get his opinion on barrel finishes if it’s still a bourbon and age statement removals Read Show Notes
- Acclaimed bourbon author and media pundit on all things bourbon who is always dressed to the 9s and who also happens to have the Amazon #1 Best Selling book in the Whiskey Category Bourbon: The Rise, Fall, and Rebirth of an American Whiskey
- Now lets talk about life before bourbon. What were you doing before then?
- What was the turning point that got you into bourbon or just whiskey in general?
- Let’s talk about your latest book Bourbon: The Rise, Fall, and Rebirth of an American Whiskey and I want to read everyone the first line from it so they have an idea what they are in for.
“Bourbon is more American than Apple Pie, existed before baseball, and has built more roads, schools, and government infrastructure than any other non-petroleum domestic product” and you finish off the thought with “Bourbon is good for America. And it’s time we understand the historic intricacies that make it so unique”
- Talk about the inspiration behind writing this piece.
- I want to learn a bit about some of the individual chapters without giving too much away. So i’ll give you the title for a few of them and give the listeners an idea of what they can expect when they read
- What did you learn through the process of writing?
- Last week there was a pretty interesting discussion happening online and everyone has to weigh their own opinion. It was an argument that a bourbon finished in a different barrel can no longer be considered a bourbon and should have it’s own category defining itself. What’s your thoughts on finished bourbon in regards to the technicality of their category?
- You can find all of Fred’s books including Bourbon Curious, Whiskey Women and more on Amazon and links on his website fredminnick.com
Tom Herbruck, Master Brewer and Distiller of Tom’s Foolery, and his wife Lianne, Rack House Manager, share their beginnings when Tom ran a still at the age of 15 and turning his hobby into a business that is producing the first bonded bourbon outside of Kentucky in over 50 years. Read Show Notes
- Shout out to Ryan Lintz and Edwin Vargas. Both of these guys came to me and said “you’ve got to hear this story”. So thanks to these listener requests, we are making this happen.
- Talk about how the distillery began.
- What mistakes did you make early on that you’ve perfected
- How many different still do you have and do you do different spirits on each?
- Any wheated bourbon?
- Any interesting barrel finishes?
- Update on the new gift shop/distillery?
- Brian Harkless from twitter asks: i’ve seen two different colors of wax for BiB. he has white. i have a cool copper color. any differences?
- Follow Tom’s Foolery on twitter (@nobodysfool2), Facebook, and Instagram
Bill Thomas (@MashBill_Thomas), Owner of Jack Rose (@JackRoseinDC), tells his history of turning a passion for whiskey and 20 years of dusty hunting into the single largest collection of epic bourbon that is available for sale at Jack Rose Dining Saloon in Washington D.C. Read Show Notes
- Talk about your history and your love affair with bourbon?
- Explain to the listeners, what is Jack Rose?
- How many bottles do you have in inventory?
- Is it safe to assume that every bourbon bar in the nation aspires to be Jack Rose?
- How do you source all of your older vintage whiskey?
- Do you think most of your patrons prefer older or newer stuff?
- How do you keep your personal vs business bunker separate?
- If you were to share a drink with one person, past or present or fiction, who would it be?
- What's the best find you've ever had?
- Talk about choosing barrels that have leaks
- You have a crazy amount of Willetts. So talk about how you got connected with Drew
- You can see the passion is there for you. Do you ever get burnt out always having to chase?
- Tell us about yourselves and how you got into bourbon?
- How did this idea come about?
- How much of you had to study or learn to be able to give a tour?
- Talk about your tours for a little bit and what you offer?
- How customizable are the tours?
- Are the tour is open for individuals are just parties of six or more?
- Is it for people only staying in the Louisville area?
- What are the most popular request of distilleries to visit?
- How many people are on a tour on average?
- What's the cost per person on average?
- How many tours are you doing on average?
- If people want to know more about your tours and what you offer and how to book where would they do it?
- Recorded on YouTube LIVE! We will pose questions to the audience to see what YOU think. If you have questions, ask them on the right hand side and we will tackle as many as we can. Ask anything you want!
- Social Media and Bourbon. How to target the right consumer.
- The most random trades of all time. Who would have thought we would see people trade bourbon for Pokemon cards
- BTAC. Because why not?
- A bit of talk about the new Parkers
- Best 2016 release so far?
- The origins of bourbonr.com and not being “Bour-boner”
Chad Butters, Co-Founder and CEO of Eight Oaks Craft Distillery, and Vince Roth, Managing Partner of Final Furlong Racing Stables, talks about a new partnership to invest in a horse and get bottles of bourbon in return Read Show Notes
- Your family history is going to play a large part in this, talk about how you got into bourbon.
- Quickly talk about your dad for a bit
- How did you start the Jefferson’s Brand
- For our listeners out there just now getting into bourbon, give us your pitch of Jeffersons.
- Give some history on why it’s called Jefferson’s Bourbon and not Zoeller’s reserve
- You’ve been a non-distilling producer since 1997 up until last year. Talk about the current operations
- The Jefferson’s Presidential line hasn’t been seen on the shelves around the country in a few years. Any chance of those higher aged bourbons making a return?
- We also haven’t seen any of the Jefferson’s Rye
- You’ve been doing quite a bit of experimenting lately. The Jefferson’s Wood Experiment, Chef Collaboration, the Groth Cask finish, the Oceans. are there any other’s I’m missing? Anything on the horizon?
- There is actually a pretty great story behind the Oceans and I think the listeners would get a kick out of it. So talk about that
- Ocean’s Cask strength is making its way out there. We’ve seen many start going that route and offering barrel strength expressions
- Follow along with Jefferson’s Journey
- What’s the life of Trey like outside of bourbon?
- Lets talk about the Bourbon Women Association (also open to men). Give us the pitch.
- How many members across the country?
- How did it start?
- How does one join?
- What is a benefit of joining?
- How much are dues and how is it distributed?
- How do you start a chapter/branch?
- Do you all have regular meet ups?
- If you only get 180 bottles out of the barrel and you have over 1000 members, do other members across the country as you to ship them bottles?
- Is there a secret handshake?
- Talk more about the Sip-posium.
- What's the long term goal of this organization?
- Updates on the bourbon tasting notebook
- Follow on Twitter @BourbonWomen
Loving this shot of yesterday's Bourbon Excursion, our first members only event this year. It was great to host some of our sisters from @bourbonwomenin and @bourbonwomen #Repost @feliciacago #bourbonwomenchi #bourbonwomen #bourbonexcursion #yachts #columbiayachtclub #chicago #whiskey #bourbon #membersonly #packedhouse #tasting #education #notyourpinkdrink #drinkbrownwater #bourbonlife #bourbonlove #womenandwhiskey
- Talk about your adolescence for a bit, was there any influence of bourbon growing up?
- What made you want to get into the spirits industry?
- Most people get their stills from Vendome, but yours aren’t. talk about them for a bit
- Talk about the Town Branch name for a bit. What’s the history and Where did the name come from?
- What makes Town Branch unique in comparison to other bourbons?
- Let’s talk about the location for a bit. it became the first company to make bourbon in Lexington, Kentucky since the closure of the Old James E. Pepper Distillery in 1958. how many barrels are you filling per day and how many do you have aging?
- What’s the average age for Town Branch blend?
- You’re in an interesting position where you do not only bourbon, but also beer. How much of the bourbon distillation process is used for beer?
- Be honest. what’s more fun to make. bourbon or beer?
- You are also doing a traditional Irish Whiskey. talk about that.
- Follow on twitter (@TownBranch_KY) and Instagram (townbranchdistillery)