#BCR is back again with more questions than ever coming from our viewers. We talk about Sazerac’s devious marketing tactic with age statement removal, the regrets of past purchases, will we see a buying increase of pre-sourced NDP after their stills are running, and how our buying habits have changed
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- So Who’s shipped their samples from the last roundtable?
- The picture BCR made famous. Old Charter 8 vs 8yr. Was there a case to be made?
- Lucas asks: With the bourbon boom in full effect, many of the large NDPs have really focused over the last few years on getting their own stills set up. Many of these brands have loyal followings from people that know what an NDP is . As these brands start to bottle their own juice, will we see a shift along the same lines as the hunt for stitzel weller juice or old heaven hill stock. Brands like Bulleit, Michters, Angels envy, and Luxco have plenty of money to pay chemists and tasters to keep flavor as close as possible but bourbon nerds are notorious for wanting what they no longer can get. What are your thoughts on the possibility of a subculture being created for people that really want Four Roses Bulleit or Heaven Hill Ezra brooks instead of what these companies are actually producing on their own? Will brands suffer as they change sources? Will we not notice it at all because the blending process is so key to major bourbon labels? Will consumers notice at all?
- Eric, who has yet to make an appearance from Breaking Bourbon, posted an article about changing our buying habits. Have you all slowed down? Amped up? Do you have more bourbon than you can drink in your lifetime? http://breakingbourbon.com/a-different-persepective-changed-my-buying-habits.html
- Rick Noland asks: You guys talk about FOMO. I also occasionally have FOBR (Fear of Buyer’s Remorse). How about an open discussion for the next Roundtable for the bottle(s) everyone regrets buying?
105 – Behind a Russell’s Reserve Barrel Pick with Cork N Bottle, Reid & Emerald, and more at Wild Turkey
Wild Turkey Barrel Selection Exclusive with Ed Bley of Cork N Bottle, Reid and Emerald of 1789b, Nick Dikeos of The Bourbon Mafia, and Jimmy Russell of Wild Turkey. Get an inside look at how these connoisseurs of bourbon choose barrels while Jimmy is rattling off more information and history than we knew before. This is a Bourbon Pursuit first, bringing you inside on a private barrel selection.
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- Everyone introduce themselves
- Ed, what’s your mentality going into a barrel pick?
- Jimmy, what hasn’t been tried in this business?
- Jimmy, you said Wild Turkey doesn’t produce anything outside of their own brands but what about Old Ripy and Bond and Lilliard?
- Emerald, what’s bourbon like in Arizona?
- Jimmy, talk about Chill Filtering
- Ed, do you feel like we could be choosing barrels that have been passed on by others?
- Jimmy talks about MGP, Schenley, and more
- Nick, talk about off-profile picks and why they are desired
- Emerald, how has barrel picking changed since bourbon has become so popular because you can’t get things like private ETL?
- Reid, talk about the differences between choosing barrels at Four Roses
- Jimmy, talk about the oak that goes into making the barrels
- Jimmy, when it comes to local farmers, does farm to bottle really mean anything?
- Jimmy, how did you get in trouble with the Wild Turkey pewter tops?
- Ed, Reid, and Nick, what do you think collaborations of different stores and groups coming together to make something special?
- Jimmy, talk about Parker Beam from Heaven Hill
- These bottles will be in stores very soon!
A combination of 10 interviews all done at WhiskeyLive in Louisville. This podcast features Fred Noe and Beth Burrows of Jim Beam, Joe Beatrice of Barrell Bourbon, Brian Gelfo of Rabbit Hole, John Foster of Smooth Ambler, Josh Hollifield of Barton 1792, Kelly Ramsey of Art Eatables, Winston Edwards of Balcones, Greg Roshkowski of Cooper’s Craft, and we wrap it up with Bill Thomas of Jack Rose.
Drew Mayville, Master Blender at Buffalo Trace / Sazerac, has one of the most important jobs and that’s making sure the blended products meet a flavor profile. We dive into the differences between tanked and non-tank Sazerac 18 year and even talk about his involvement with the Old Rip 25 year.
– Talk about your past because I did some LinkedIn sleuthing last night and come to find out you’re no spring chicken.
– Talk about what it means to be a master blender because we talk to master distillers all the time but we don’t get to see this side very often
– talk about the panel and the process
– would you say blenders are under appreciated in this business?
– talk about some of the labels you are blending for
– lets take Eagle Rare as an example, what are some of the characteristics you are looking for to have it’s consistency?
– are you using a previous batch or set of samples and comparing that to new samples?
– Did i read somewhere that BT’s Buffalo Cream is your baby?
– what else are you or your team responsible for?
– Harlen has his vodka. If you have your way, what sort of spirit do you want your name across?
– Everyone knows that warehouse X is part of the experimentation projects. Do you have some of your own things over there as well?
– Don’t you think experimentation of everything has been done already? Many consumers are just looking for good bourbon from a good distillery with a rich history.
– Personally, the EHT 4 Grain was a way to build the EH Taylor hype but, of BT knew the 4grain bourbon was better than 3, then all bourbons would have been 4grain from the beginning. am i wrong?
– Is the single barrel, barrel proof explosion going to put you out of business?